I really don't think Shopify Engineers are thinking about the UX and CRO when they create their themes, the product page is poorly designed, and Dawn is supposed to be the best for CRO. All variants display in front of the customer, regardless if the color is not available, and all of the colors are shown, so it becomes an eye sore. This theme, is horrible in mobile for product page, as you scrol

I have been working with the North theme for a couple of years and it has been a constant fight. When I took a look at Dawn's code structure I knew that this was the end of the fight. Absolutely love this theme! Not so bare as Skeleton, but great stuff to work with and a great framework to build on without starting from scratch :)

The worst theme I have ever used! Come on Shopify, this is NOT good enough for your paying customers! If you want to use this for a store in ANY other languages than English, then stay well clear! A mess beyond belief to localise with Shopify's own Translate & Adapt app!

This update broke pages, took imagery and content out of them, changed fonts and misaligned my product pages. This is awful and costing me a ton of money and time. What the hell is this?!