Last updated: August 30, 2026
Website: https://thejustifiable.com/
This Cookie Policy explains how The Justifiable (“The Justifiable,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit our website. It explains what these technologies are, why we use them, which third parties provide them, how long they may remain on your device, and how you can control them.
This policy should be read together with our Privacy Policy. If a third-party website opens after you follow a link from The Justifiable, that website’s own privacy and cookie policies apply.
1. Who we are
The Justifiable is operated by Juxhin Bregu.
- Website: https://thejustifiable.com/
- Email: thejustifiable@thejustifiable.com
For questions about this policy or our use of cookies, contact us at the email address above.
2. What cookies and similar technologies are
A cookie is a small text file that a website stores on a browser or device. Cookies can remember choices, keep a service secure, measure how a website is used, or support advertising.
We may also use technologies that work in a similar way, including pixels, tags, scripts, local storage, session storage, software identifiers, and server-side event records. In this policy, the term “cookies” includes these similar technologies unless the context requires otherwise.
Cookies can be:
- First-party cookies, which The Justifiable places or reads; or
- Third-party cookies, which another organization places or reads through services used on our website.
They can also be:
- Session cookies, which generally expire when you close your browser; or
- Persistent cookies, which remain until their set expiry date or until you delete them.
3. How we use cookies
We use cookies for the purposes listed below.
| Category | What it does | Consent approach |
|---|---|---|
| Strictly necessary | Operates core website functions, protects the site, remembers your privacy choices, balances traffic, and supports requested features. | These cookies cannot normally be switched off because the website or a service you request would not work properly without them. |
| Functional and preference | Remembers settings and information you choose to save, such as comment-form details or display preferences. | Used only with consent where applicable law requires it. |
| Analytics and performance | Helps us understand visits, traffic sources, navigation, errors, clicks, scrolling, and page performance. | Used only after consent where required. |
| Advertising and marketing | Delivers, limits, personalizes, secures, and measures advertising; measures campaigns; and may help create or reach audiences. | Used only after consent where required. You can reject this category without losing access to our editorial content. |
| Social media and embedded content | Enables sharing buttons and content or features supplied through another platform. | Used only after consent where required. The provider may collect information when its feature loads or when you interact with it. |
4. Your consent choices
Where consent is legally required, our cookie banner or preference center lets you:
- accept all optional cookies;
- reject all optional cookies; or
- make separate choices for available categories.
Optional cookies remain disabled until you consent where applicable law requires prior consent. Rejecting optional cookies does not prevent access to The Justifiable’s articles, although some preferences, embedded content, sharing tools, measurements, or advertising features may not work as intended.
You can change or withdraw your choice at any time through the Cookie Settings control available on our website. A withdrawal applies to future use and does not make earlier processing unlawful when it was based on valid consent.
We store a necessary consent record so the website can remember your decision and demonstrate the choices presented to you. If you clear cookies or use a different browser or device, we may ask you to choose again.
5. Cookies and technologies used on The Justifiable
The following table describes the cookies and similar technologies used or expected on The Justifiable as of the date above. A cookie may not appear during every visit. The exact name, duration, and provider can vary with your location, consent choices, browser, provider settings, and the website feature you use.
| Provider or feature | Cookie or technology examples | Category | Purpose | Typical duration |
|---|---|---|---|---|
| Cookie preference platform | moove_gdpr_popup or a successor consent cookie; consent string or preference record | Strictly necessary | Stores your cookie categories, consent status, and related consent evidence. | Commonly up to 1 year, subject to configuration. |
| WordPress | wordpress_test_cookie | Strictly necessary | Checks whether the browser accepts cookies. | Session. |
| WordPress account and administration | wordpress_logged_in_*, wordpress_sec_* | Strictly necessary | Authenticates signed-in users and protects account or administrator sessions. Most visitors will not receive these. | Usually session; “remember me” settings may last longer. |
| WordPress preferences | wp-settings-*, wp-settings-time-* | Functional | Stores interface preferences for registered or administrative users. | Commonly up to 1 year. |
| WordPress comments | comment_author_*, comment_author_email_*, comment_author_url_* | Functional | Remembers information a commenter chooses to save so it need not be re-entered. | Generally just under 1 year. |
| Google Analytics | _ga, _ga_<property-id>, and related measurement identifiers | Analytics and performance | Distinguishes browsers and visits, creates aggregated usage reports, and helps us understand page performance and navigation. | Commonly up to 2 years; configurable. |
| Google Analytics | _gid, _gat, or similar short-lived measurement cookies if enabled | Analytics and performance | Supports traffic measurement and request-rate management. | From about 1 minute to 24 hours. |
| Google AdSense, Google Ads, and DoubleClick | IDE, DSID, NID, __gads, __gpi, and related advertising identifiers | Advertising and marketing | Selects, delivers, limits, protects, and measures ads; detects invalid activity; and, with the required permission, may personalize advertising. | From the session to about 13 months in many regions; Google may apply a different period according to cookie, feature, and location. |
| Google advertising measurement | _gcl_au and related conversion identifiers, if enabled | Advertising and marketing | Measures advertising effectiveness and conversions. | Commonly about 3 months. |
| Meta Pixel | _fbp, _fbc, pixel requests, and event identifiers | Advertising and marketing | Measures visits and conversions, attributes campaign results, limits or improves ads, and may support audience creation where permitted. | Commonly up to 3 months. |
| Microsoft Clarity | _clck | Analytics and performance | Retains a Clarity user identifier and preferences for this website. | 1 year. |
| Microsoft Clarity | _clsk | Analytics and performance | Connects page views from a browser into one Clarity session. | 1 day. |
| Microsoft services used with Clarity | CLID, ANONCHK, MR, MUID, SM | Analytics and performance; advertising where enabled | Supports session analysis, identifier synchronization, measurement, fraud prevention, and Microsoft advertising features where applicable. | Session to 1 year, depending on the cookie. |
| AddToAny and social-sharing features | __ssid where present, browser storage, sharing requests, and provider-specific identifiers | Functional; social media and embedded content | Operates sharing controls, remembers preferences, secures requests, and opens the social service you select. | Session or provider-controlled persistent duration. |
| AWeber forms and email services | Form, attribution, security, and browser-storage identifiers; names vary with the form version | Functional; analytics or marketing where enabled | Operates newsletter forms, prevents abuse, records subscriptions, and may attribute a signup to a page or campaign. | Session or provider-configured persistent duration. |
| Hosting, content delivery, caching, and security services | Session, load-balancing, cache, bot-management, and security identifiers where present | Strictly necessary | Delivers pages, balances traffic, prevents malicious requests, and protects the website. | Usually session or short-lived; some security records may last longer. |
| Affiliate links and destination websites | Destination-site cookies set after you follow a link | Not placed by The Justifiable on the destination site | Helps a merchant recognize a referral and may support commission attribution, shopping functionality, analytics, or advertising under the merchant’s policy. | Set and controlled by the destination website. |
Cookie providers can rename, add, remove, or change their technologies. We review this table periodically, but the provider’s current documentation controls when it gives more specific information.
6. Google Analytics
We use Google Analytics to understand how people find and use The Justifiable. Depending on our configuration and your consent, Google Analytics may process information such as:
- pages viewed and approximate visit times;
- referral source and campaign information;
- browser, device, operating system, and approximate location information;
- page interactions and technical performance; and
- cookie or device identifiers.
We use the resulting reports to improve our articles, navigation, performance, and audience understanding. Google acts under its own terms for some processing and may process information on servers outside your country. Learn more in Google’s explanation of data from partner sites and Google’s cookie policy.
7. Google AdSense and other advertising
The Justifiable uses Google AdSense to display advertising. Google and other advertising vendors may place or read cookies to select, deliver, limit, secure, and measure ads. When you permit personalized advertising, ad selection may draw on previous activity on this website and other websites or apps. If you do not consent to personalized advertising, Google may show non-personalized or limited ads where available and legally permitted. Those ads may still use limited technologies for functions such as frequency limits, aggregated reporting, security, and invalid-traffic prevention.
Google may combine information from our website with information it receives from other services in accordance with its own policies. You can learn more through:
- How Google uses information from partner sites
- How Google uses cookies
- Google’s advertising technologies explanation
- Google My Ad Center
- Google partner-ad settings
You can also use our Cookie Settings control to reject advertising cookies. Some industry opt-out choices are available through the Digital Advertising Alliance. An industry opt-out may need to be set separately in each browser and device and may itself rely on a cookie.
8. Microsoft Clarity
We use Microsoft Clarity to understand how visitors interact with pages through behavioral metrics, heatmaps, and session-replay features. Depending on the configuration and your consent, Clarity may record page views, clicks, scrolling, navigation, browser and device characteristics, approximate location, and technical identifiers. We use these insights to find usability problems and improve the website.
Clarity and Microsoft may process this information under the Microsoft Privacy Statement. More information about Clarity’s cookies is available in Microsoft’s Clarity cookie documentation.
9. Meta Pixel
We may use the Meta Pixel to measure the results of promotional activity and understand actions people take after viewing or interacting with content or advertising on Meta services. Depending on our configuration and your consent, the pixel may transmit page, browser, device, referral, event, and identifier information to Meta. Meta may use the information under its own terms, including for measurement, security, attribution, and advertising services.
You can reject the advertising category through our Cookie Settings control. Meta explains its practices in the Meta Cookies Policy.
10. AWeber newsletter forms
We use AWeber to provide email subscription forms and manage mailing-list services. When you submit a form, AWeber processes the information you enter, such as your email address and any other requested fields. It may also receive browser, device, page, referral, security, and form-interaction data and use cookies or similar storage to operate the form, prevent abuse, and measure subscriptions.
Submitting a newsletter form is voluntary. Email marketing preferences, unsubscribe rights, and related personal-data handling are described in our Privacy Policy and in AWeber’s Privacy Policy.
11. AddToAny, social sharing, and embedded content
Our pages may include AddToAny sharing buttons or content and features from social media, video, or other external platforms. A sharing control may connect to the selected provider when it loads or when you interact with it. The provider may receive your IP address, browser and device details, the page URL, and information about your interaction. If you are signed in to that provider, it may associate the interaction with your account.
The provider controls its own cookies and subsequent processing. Review the relevant provider’s policy before using its feature. AddToAny describes its practices in the AddToAny Privacy Policy.
12. Affiliate links
Some articles may contain affiliate links. If you follow one, the destination website or its affiliate network may set cookies or use another identifier to recognize that The Justifiable referred you. If you complete a qualifying action, we may receive a commission without an increase in the price you pay.
Cookies placed after you leave The Justifiable are controlled by the destination website or affiliate network, not by us. Their policies explain what they collect, how long they keep it, and how to exercise choices.
13. Information connected with cookies
Depending on the service and your choices, cookies can be associated with:
- IP address and approximate location;
- browser, device, operating system, language, and screen information;
- pages viewed, links followed, referral source, search terms, and visit times;
- clicks, scrolling, navigation, and other page interactions;
- ad impressions, ad interactions, frequency, attribution, and conversion events;
- consent choices and the time of the choice;
- form interactions and subscription events; and
- account or social-platform identifiers when you are signed in to a third-party service.
We do not intentionally use cookies to collect the content of passwords, payment-card details, or private communications entered on unrelated services.
14. Legal grounds
Where privacy law requires consent before information is stored on or accessed from your device, we rely on your consent for functional, analytics, advertising, and social-media cookies that are not strictly necessary.
For strictly necessary technologies and related personal-data processing, our grounds may include providing a service you request, protecting the website and users, meeting legal duties, and our legitimate interests in operating a secure and reliable website, where those grounds are available under applicable law.
Rules vary between countries and states. We apply the consent and opt-out controls required for the visitor and processing concerned.
15. How to control or delete cookies
Use our Cookie Settings
The most direct option is the Cookie Settings control on The Justifiable. It lets you review or change the optional categories available for your location.
Use your browser or device settings
Most browsers let you view, block, or delete cookies and clear site data. Browser help pages explain the current controls. Blocking all cookies can prevent sign-in, consent memory, comment preferences, embedded content, or other website functions from working correctly.
Browser controls normally apply only to that browser and device. Repeat your choice on each browser or device you use. Deleting the consent cookie can cause the banner to reappear.
Use provider and industry controls
Some providers offer separate privacy, advertising, or opt-out settings, including the Google and Digital Advertising Alliance controls linked in section 7. Provider-level choices operate under the provider’s rules and may not replace the choice saved in our preference center.
16. US privacy choices
We do not receive money in exchange for personal information. Some US privacy laws may nevertheless classify certain disclosures to advertising providers as a “sale,” “sharing,” or use for targeted advertising.
Where such a law applies, you may opt out through our Cookie Settings control by rejecting advertising cookies or through any separate privacy-choice link we provide. You may also email thejustifiable@thejustifiable.com with the subject Privacy Opt-Out. We will process legally recognized browser-based opt-out preference signals when required and supported by our implemented systems.
17. International data transfers
Some providers listed in this policy operate internationally. Information connected with cookies may therefore be processed in countries other than the country where you live. Those countries may have different privacy laws.
Where required, we and our providers use recognized transfer mechanisms or safeguards, such as adequacy decisions, approved contractual clauses, or another lawful mechanism. Provider policies contain more information about their locations and safeguards.
18. Retention
The cookie lifespans in section 5 describe how long identifiers may remain in a browser. Related server-side records may have a different retention period. We keep information only for as long as reasonably necessary for the stated purpose, security, legal compliance, dispute handling, and enforcement of agreements, then delete or anonymize it when appropriate.
Third parties set their own retention periods under their policies. Deleting a browser cookie does not automatically delete information that a provider previously received, although it can stop the browser from sending that cookie in the future.
19. Children
The Justifiable is a general-audience website and is not directed to children under 13. We do not knowingly use advertising cookies to profile children in violation of applicable law. If you believe a child has provided personal information or has been tracked improperly through our website, contact us so we can investigate.
20. Changes to this Cookie Policy
We may update this policy when our website, providers, technology, or legal duties change. The “Last updated” date shows when the current version took effect. If a change materially affects how we use optional cookies, we will provide an appropriate notice and request a new choice where required.
21. Contact us
For questions, complaints, or requests concerning this Cookie Policy, contact:
Juxhin, operator of The Justifiable
Email: thejustifiable@thejustifiable.com
