What’s the real difference between a funnel that converts and one that flops? Is it the tech? The design? The copy? Or maybe it’s the strategy behind how everything comes together. If you’ve been trying to build your own funnel but keep getting stuck, you’re not alone—and that’s exactly where Kajabi experts come in.
Working with Kajabi experts can take your offer from “almost there” to fully optimized. But how do you find the right one? What should you expect when working together? And how do you make sure the investment actually pays off? This article walks you through everything—from hiring the right expert to building, launching, and scaling a funnel that drives real results. Let’s break it all down.
Why Hiring Kajabi Experts Gives You a Competitive Edge
When you’re trying to build funnels that actually sell, there’s no room for guesswork. Working with Kajabi experts helps you move with intention, strategy, and clarity instead of trial and error.
Understand the Value of Specialized Kajabi Knowledge
Here’s the thing—Kajabi isn’t just a drag-and-drop funnel builder. It’s an entire ecosystem with its own quirks, tools, and best practices. You might be great at content or product ideas, but mastering Kajabi’s backend is a different story. Kajabi experts spend countless hours figuring out what works and what doesn’t, not just technically, but strategically.
These experts know how to connect the dots between offers, email sequences, and pipeline flows without breaking anything. They understand how the Kajabi platform handles automations, upsells, tagging, course structure, and more. That kind of hands-on experience isn’t something you can shortcut with a few YouTube videos.
Working with someone who’s built dozens (if not hundreds) of funnels inside Kajabi means you’re not reinventing the wheel. You get instant access to proven techniques instead of wasting weeks troubleshooting something that should have taken a few hours.
Avoid Common Mistakes with Pro-Level Guidance
Let me guess—you’ve started building a funnel, then realized halfway through that your email triggers weren’t firing, or worse, your checkout page wasn’t even linked correctly. That’s common. But these aren’t just small issues—they cost you leads and sales.
Kajabi experts have already made those mistakes, fixed them, and know how to prevent them moving forward. Their systems are clean. Their workflows are tested. When you bring one in, you’re not just hiring them for their technical skills, you’re tapping into their battle-tested playbook.
And that’s critical. Because the worst time to discover something is broken is after you’ve launched your product. With an expert in your corner, you avoid stress-filled launches and panicked troubleshooting.
You also get valuable insights into what most people overlook—like optimizing mobile funnel flow, setting the right delays in email sequences, or even how long your checkout pages should be to avoid abandonment.
Save Time and Resources by Working Smarter
Most creators and online business owners I know are juggling a thousand things. You’re writing emails, recording videos, planning social posts—and now, you’re expected to build a high-converting funnel too? That’s a recipe for burnout.
Bringing in a Kajabi expert lets you offload the heavy lifting so you can focus on what only you can do: your offer, your content, your voice.
Here’s the honest truth—what might take you three weeks fumbling through tutorials, a Kajabi expert could knock out in two days. That’s not an exaggeration. The time saved is time you can reinvest into revenue-driving work.
Plus, mistakes cost money. Whether that’s in lost leads, broken automations, or failed launches, the price of trial and error often ends up being higher than just hiring help in the first place.
Think of it like this: you’re not just saving time—you’re accelerating your business with fewer headaches.
Get Custom Funnel Strategies That Actually Convert
There’s a difference between a funnel that looks nice and one that works. Kajabi experts know how to build with conversion in mind—not just aesthetics.
They’ll help you figure out your funnel goals: Do you want more email subscribers? Course buyers? Coaching clients? Based on that, they’ll tailor the entire user journey to guide people from discovery to action.
This might include reworking your offer positioning, structuring your video lessons more strategically, or designing a lead magnet that attracts the right kind of audience. The key here is alignment—between your goals, your message, and your tech.
And since no two businesses are the same, a one-size-fits-all funnel won’t cut it. Kajabi experts create funnels that reflect your brand voice and buyer psychology, not just something copied from a template library.
That’s where real conversion lifts happen—not in fancy designs or aggressive sales tactics, but in smart strategy backed by real understanding of the platform.
Key Qualities to Look For in Proven Kajabi Experts
Not every freelancer who knows their way around a funnel builder qualifies as a Kajabi expert. If you’re investing in professional help, it’s worth knowing which qualities actually move the needle.
Deep Experience With Funnel Building and Automation
You want someone who lives and breathes Kajabi. Not someone who just watched a crash course last week. Deep experience shows up in the little details—like understanding how different pages connect, how automations affect the buyer journey, and how to troubleshoot when something breaks right before a launch.
Funnel building inside Kajabi isn’t about simply stacking landing pages. It’s about architecting a strategic flow that guides your audience step-by-step toward taking action. A seasoned Kajabi expert has built funnels across a range of industries and price points, and they’ve seen what works and what fizzles out.
The automation piece is what makes the platform powerful. It’s where you set up triggers, segment your audience, and deliver personalized experiences without manual effort. When you hire someone with deep automation know-how, you’re making sure the funnel continues doing its job while you sleep.
And let’s be real—this kind of hands-on experience means they’ve already failed and fixed things you haven’t even thought of yet. That’s what makes their contribution feel seamless. It’s not just that they can build a funnel; it’s that they can spot a conversion leak before it becomes a problem.
Knowledge of Course Launches, Memberships, and Pipelines
Kajabi is heavily used for digital products—especially online courses and memberships. That means the expert you choose should know how to structure and launch these specific types of offers, not just general websites or landing pages.
When launching a course, timing matters. So does pre-launch content, email sequence pacing, and even which funnel type fits your goal—whether it’s a live launch, evergreen model, or waitlist. A knowledgeable Kajabi expert understands how to map this out and align your content, timing, and offer structure accordingly.
Memberships come with a different set of challenges. Retention matters more than acquisition. You need someone who knows how to create a smooth onboarding flow, engaging content libraries, and smart tagging so members see the right content at the right time.
Pipelines in Kajabi tie it all together. They automate your launch process, webinar series, product flow, or challenge funnel. If your expert doesn’t know how to strategically organize these pieces into a pipeline, the user experience gets clunky—and your conversions suffer.
It’s not just about building what you ask for. It’s about suggesting smarter alternatives based on proven results across launches, products, and subscription models.
A Portfolio That Reflects Real Client Results
It’s easy for someone to talk a good game. But what have they actually built? A strong Kajabi expert should be able to show you past work that’s not only visually appealing, but strategically sound and results-driven.
Look beyond screenshots. Ask what kind of funnels they’ve built and how they performed. Did they increase opt-ins? Boost course sales? Help a client cut bounce rates in half? You want stories backed by numbers, even if they’re rough estimates. That shows they’re focused on results, not just templates.
You might notice patterns in their portfolio—certain styles they favor, niches they’re strong in, or funnel types they repeatedly build. That helps you figure out if their experience fits your project, or if they’re just showcasing generic work without real-world success.
A clear and honest portfolio also builds trust. If someone is vague or avoids showing examples, that’s a red flag. On the flip side, if they’re excited to walk you through their favorite builds and why they worked, you’re probably dealing with someone who’s passionate, strategic, and invested in helping you succeed.
Clear Communication and Strategic Thinking Skills
Working with a Kajabi expert isn’t just a tech job—it’s a partnership. And no partnership works without clear, open communication. You’ll be discussing ideas, feedback, timelines, goals, and adjustments. If that process feels like pulling teeth, the entire project suffers.
The best Kajabi experts know how to translate technical jargon into everyday language. They explain why certain choices matter. They give you options, not ultimatums. And they’re proactive—flagging potential issues before they become problems.
Strategic thinking plays a huge role here. It’s not just about implementing what you ask for. A high-quality expert will question whether your funnel goals align with your audience journey. They’ll challenge your assumptions when needed and offer better alternatives.
And when things inevitably change mid-project (because they usually do), their flexibility and clarity keep everything moving forward instead of spiraling into confusion.
If you’re building something that represents your brand, your reputation, and your income—it’s worth finding someone who treats it like a real collaboration.
Expert Tip: Before hiring, book a quick discovery call. Pay attention to how they explain things, how they ask about your goals, and how transparent they are about their process. Their communication style will tell you more than their sales page ever could.
How Kajabi Experts Build High-Converting Sales Funnels
A high-converting funnel is never an accident—it’s the result of thoughtful planning, deep user understanding, and precise execution. Kajabi experts approach funnel building with that level of intention from the very beginning.
Crafting a Targeted Offer That Solves a Real Problem
No funnel will work without a solid offer at the core. That’s the heartbeat of your entire strategy. Kajabi experts start here because they know if the offer isn’t dialed in, no amount of email automation or fancy design will save it.
They begin with a discovery process—diving into your audience’s challenges, motivations, and desires. The goal isn’t just to package your product nicely. It’s to ensure your offer solves a specific, burning problem your target audience already feels. You’re not selling features. You’re solving frustration.
This usually involves reworking how the offer is positioned. Kajabi experts ask things like: Is the transformation clear? Are we speaking to an urgent pain point? Is the price aligned with the value and expected result? It’s rarely about creating something entirely new. Often, it’s about clarifying what’s already there in a way that makes people say, “I need this.”
Sometimes they’ll suggest bonuses, layered guarantees, or urgency triggers—like limited-time enrollment or seat caps—not to manipulate, but to increase perceived value and spark decisive action.
Without this level of precision, your funnel will become just another sequence of pages. Kajabi experts won’t let that happen. They make sure the offer is strong enough to carry the entire funnel’s weight.
Writing Compelling Copy That Drives Action
The next layer is messaging—and it’s where most DIY funnels quietly fall apart. Great copy bridges the gap between interest and conversion. It’s what turns a passive reader into a paying customer. And Kajabi experts know how to craft copy that speaks directly to the heart of your audience.
They focus on the psychology behind the words. Instead of generic benefits, they use real-life language that mirrors what your audience is already thinking or saying. You’ll see phrases that validate pain points, address objections upfront, and paint a clear picture of what life could look like after using your product.
They often write across multiple funnel stages: landing pages, checkout prompts, email sequences, and even confirmation pages. Each message supports the one before it. This cohesion keeps users engaged instead of confused or distracted.
Rather than hype, the copy leans into empathy and clarity. A Kajabi expert will often ask you how you’d explain your offer to a friend—then use that tone to write copy that feels real and human. The result is more trust, less resistance, and higher conversions.
When the messaging aligns with the offer and the flow, your funnel stops feeling like a pitch and starts feeling like help. That’s the sweet spot.
Designing Seamless User Journeys Across Funnel Stages
Ever landed on a funnel page that felt disjointed or confusing? Maybe the headline made one promise, but the next page shifted gears entirely. That’s a sign of poor user journey planning—something Kajabi experts take very seriously.
They approach funnel design like a guided experience. Every touchpoint should lead the user deeper into clarity, not confusion. That means consistent messaging, logical page flow, and frictionless navigation.
One key detail Kajabi experts often focus on is pacing. They think through how much information to reveal at each step. Too much upfront can overwhelm. Too little can feel vague. They design pages to keep readers moving without pressure—almost like turning the pages of a great book.
Consistency matters here. Branding, visuals, language, and calls-to-action all need to work together. Experts refine these details so the funnel feels smooth instead of choppy.
And they test it—not just from a desktop, but mobile too. Kajabi is responsive, but responsive doesn’t always mean intuitive. They’ll make adjustments to ensure buttons are clickable, fonts are legible, and loading times are fast.
Every improvement in the user journey increases trust. And more trust usually means more conversions.
Setting Up Automated Emails, Triggers, and Upsells
Behind every successful funnel is a solid automation system quietly doing its job. This is where Kajabi experts shine. They know how to build backend systems that keep your funnel running smoothly—without you lifting a finger after launch.
They start by identifying key triggers. For example, if someone opts in but doesn’t buy, they get one kind of follow-up. If they buy, they get another. Each action a user takes unlocks the next piece of your funnel’s logic. Kajabi experts understand how to map this sequence without it becoming overwhelming or messy.
Emails are central to this. But instead of just sending a generic sequence, experts craft emails that match each user’s place in the journey. This personalization builds trust and keeps your audience engaged—especially in those crucial moments between opt-in and checkout.
Then come the upsells. Smart experts don’t just throw upsells on a thank-you page and hope for the best. They build them into the journey thoughtfully—either as order bumps, post-purchase offers, or via timed follow-up emails. The goal isn’t to push more, it’s to serve better by showing your customer what else can help them.
When your automations are set up well, the funnel works 24/7. Leads come in. Sales happen. Relationships deepen. And you can finally step back from manual follow-ups and repetitive tasks.
Pro Tip: If your funnel isn’t converting well, don’t immediately blame the offer or the ads. Often, it’s the flow between your pages, emails, or automations. A Kajabi expert can run a quick audit and pinpoint where things are getting stuck. Sometimes, one fix makes all the difference.
What to Expect When Working With Kajabi Funnel Pros
If you’ve never collaborated with a Kajabi expert before, the process might feel a little mysterious. Here’s how a professional typically walks you through building a complete funnel that’s aligned with your business goals.
Discovery Call to Define Your Funnel Goals
Every project starts with clarity—or at least, it should. That’s why Kajabi experts kick things off with a focused discovery call. This is where they listen closely to your goals, challenges, and expectations before they touch a single page or automation.
During this conversation, they’ll ask smart questions that help shape the overall funnel strategy. Are you trying to grow your list? Launch a new course? Book more consults? There’s a big difference between a lead gen funnel and a webinar series, and understanding the end goal up front keeps the entire project on track.
This is also the moment where priorities get realigned. Maybe you’ve been focused on the tech, but your messaging needs work. Or maybe you’ve been trying to sell to everyone when your offer is actually perfect for a specific niche. A skilled Kajabi expert will help you spot that disconnect quickly.
The call also helps define key deliverables, timeline expectations, and potential scope shifts. When both sides walk away with a clear vision, the process becomes smoother, faster, and way more effective.
And if you’re ever unsure what to ask on this call, don’t stress. The best Kajabi experts are great facilitators. They know the right prompts to pull clarity out of you—even if you’re still figuring things out yourself.
Strategic Planning and Wireframing Each Funnel Step
Once the goal is crystal clear, it’s time to map the path to get there. That’s where wireframing comes in. Kajabi experts use this phase to sketch out each page, step, and automation before anything is built. It’s like laying out the blueprint for a house—you can’t start hammering nails without knowing what you’re building.
This isn’t just a visual thing. It’s about creating a logical, psychological, and technical path for your audience. The expert considers every touchpoint: what’s on the opt-in page, what comes next in the email sequence, what happens if someone clicks but doesn’t buy. It’s all about anticipating behavior and removing roadblocks.
Wireframing also saves a ton of time during the build phase. Instead of second-guessing how each part connects, everything is already mapped out. Kajabi’s pipeline builder becomes easier to navigate when you have a clear plan behind it.
The planning phase often includes writing copy frameworks, laying out button placements, deciding where to insert testimonials or bonuses, and identifying the exact triggers for automations. You’re not just guessing—you’re executing with a game plan.
That’s the advantage of working with pros. They don’t just build funnels. They build intentional user journeys that move people from interest to action, step by step.
Building, Testing, and Launching Your Funnel With Confidence
Here’s where the rubber meets the road. With the plan in place, Kajabi experts begin building out your funnel—page by page, email by email, automation by automation. And because everything was pre-mapped, the build phase moves quickly and logically.
Each component is customized to fit your brand. That includes color schemes, copy voice, layout preferences, and overall tone. It’s not just about functionality—it’s about alignment with your identity and message.
But building isn’t the end goal—testing is. Experts know things break. Links get disconnected. Email tags don’t always fire. They run internal tests across all steps, devices, and scenarios. From what I’ve seen, this is where DIY funnel builders hit a wall. You think everything works—until launch day exposes the cracks.
That’s why seasoned pros simulate the user journey themselves. They sign up, click through, abandon carts, and make fake purchases to make sure the entire flow is airtight.
And when it’s time to launch, you’re not guessing if your funnel is ready. You know it is. Because every page, automation, and email has been stress-tested to support your goals. That kind of confidence is rare when you’re going it alone.
Post-Launch Optimization and Data-Driven Tweaks
Once your funnel is live, the work isn’t over—it’s just beginning. Kajabi experts don’t vanish after launch. They stay close to the numbers to make sure things are performing as expected. If conversions are soft, they don’t panic—they analyze.
This part is often what separates average freelancers from true experts. Anyone can build a funnel. But watching it perform and knowing what to tweak? That takes real experience. Whether it’s adjusting the opt-in headline, splitting email subject lines, or shortening your sales page, they look for small changes that create big impact.
Experts track the full funnel performance using Kajabi’s analytics and sometimes third-party tools. They’ll monitor open rates, click-throughs, bounce rates, and drop-off points. That data tells a story—one they know how to read.
Sometimes they’ll suggest A/B tests. Or they might notice that your upsell isn’t converting and recommend a different offer entirely. It’s an ongoing loop: test, learn, refine. The point isn’t perfection—it’s improvement.
If you want a funnel that keeps growing with your business, this optimization mindset is non-negotiable.
Top Funnel Types Kajabi Experts Can Create for You
There’s no such thing as a one-size-fits-all funnel. Kajabi experts know how to build different types of funnels based on your goals, your audience, and your offer structure.
Lead Magnet Funnels to Grow Your Email List Fast
This is often the entry point for new audiences—and Kajabi experts know exactly how to build a funnel that makes your freebie irresistible. They focus on clarity, simplicity, and value right upfront.
It starts with the opt-in page. Experts keep it focused, clean, and benefit-driven. There’s usually one clear CTA, supported by a short but persuasive headline. They avoid clutter, because every extra step or decision can cost you conversions.
The real magic, though, happens in the thank-you and email sequence. Kajabi experts design the follow-up to turn new subscribers into warm leads. Instead of dumping people into your general list, they build automations that send targeted content aligned with what the person opted in for.
And since the goal is rapid list growth, they often recommend ways to increase traffic to the opt-in—like exit-intent popups, embedded forms on your site, or bundling your lead magnet into your blog content. Everything works together to keep your list growing with quality leads.
If you’ve been stuck at the same subscriber count for months, a properly built lead magnet funnel might be the missing piece.
Product Launch Funnels to Maximize Sales
A product launch funnel isn’t just about opening the cart and hoping for the best. Kajabi experts build launch sequences that create anticipation, educate buyers, and drive urgency without overwhelming people.
The structure typically involves a mix of content: teaser emails, pre-launch videos or downloads, and timed bonuses. Experts carefully time these touchpoints to build momentum—each one nudging the prospect closer to the purchase.
The offer page is where all the pieces come together. Kajabi experts optimize this for clarity, trust, and emotional appeal. They’ll help you use social proof, testimonials, money-back guarantees, and urgency cues in ways that feel authentic instead of pushy.
And if your offer includes tiers, upsells, or bonuses, they make sure those are presented clearly and in the right order. Confused buyers don’t convert, so simplicity becomes a key part of the strategy.
Once the launch is live, they often keep an eye on performance data so you can make small adjustments in real-time. That agility can turn a decent launch into a breakout one.
Evergreen Webinar Funnels for Long-Term Leads
Webinar funnels give you the ability to sell while you sleep—if they’re built right. Kajabi experts know how to structure evergreen webinars that feel personal, even though they’re automated.
They start with the sign-up process. You’ll often see registration pages that offer multiple viewing times or on-demand access, depending on your audience’s habits. The key is making the offer feel fresh—even if it’s pre-recorded.
The webinar itself is structured strategically. Experts help shape the content so that it provides genuine value upfront, then transitions into a natural pitch. They also bake in urgency without using fake scarcity. For example, they might include limited-time bonuses that expire a few hours after the webinar ends.
Follow-up emails are critical here. Kajabi experts set up sequences that address objections, recap value, and invite viewers to take action while the offer is still hot. These funnels keep working week after week with little upkeep—provided they’re built to adapt and evolve.
If your sales feel inconsistent, evergreen webinars can help stabilize revenue without constant launches.
High-Ticket Application Funnels That Pre-Qualify Buyers
Selling high-ticket coaching or services requires more trust—and that means your funnel has to do a lot more than just get someone to click “buy.” Kajabi experts build application funnels that create space for prospects to self-qualify.
The top of this funnel might look like a value-packed video, lead magnet, or live event. But the real engine is the application form. Experts use questions that dig into the lead’s readiness, budget, and alignment with your offer. This saves you from jumping on calls with people who aren’t a good fit.
The thank-you page usually redirects qualified leads straight into a call scheduler, while disqualifying responses get a different, nurturing email sequence. Kajabi’s automation tools handle all of this behind the scenes.
And because high-ticket buyers need reassurance, Kajabi experts often layer in extra trust signals: testimonials, case studies, or even a short intro video from you. It’s all about pre-selling before the call even happens.
When this funnel works well, you don’t just get more leads—you get better ones. That means fewer no-shows, less chasing, and more ideal clients ready to invest.
Mistakes to Avoid When Hiring a Kajabi Expert
Hiring a Kajabi expert can be one of the best decisions you make for your business—but only if you choose wisely. Rushing into the process or focusing on the wrong criteria can leave you frustrated and stuck.
Choosing Based on Price Instead of Proven Results
Let’s talk straight—going for the cheapest option usually costs more in the long run. Many business owners start with someone affordable, hoping to save money, only to end up with a broken funnel or incomplete work. You’re left with a patchwork system and even more expenses to fix it later.
Kajabi experts with a strong track record know what they’re worth. They’ve built profitable funnels, solved real problems, and can walk you through exactly how they’ll get results. That level of expertise may come with a higher price tag, but it’s an investment, not an expense.
I suggest asking for proof of past results. Not just pretty designs, but real outcomes—like how they increased conversions, streamlined a launch, or improved lead quality. A higher rate often reflects their ability to deliver fast, effective, and scalable solutions.
If someone is undercharging or avoiding questions about their experience, that’s a red flag. You’re not just paying for their time—you’re paying for their insights, experience, and ability to prevent costly mistakes you might not even know exist yet.
Choosing the right Kajabi expert isn’t about finding the lowest bid—it’s about finding the best fit to get your funnel performing at its best.
Ignoring the Importance of Funnel Strategy
It’s easy to get excited about the tech side—pages, buttons, automations—but that’s just the skeleton. What really brings a funnel to life is the strategy behind it. And if you skip that part, no expert can save the project, no matter how skilled they are with the Kajabi dashboard.
Some business owners hire based on who can build the funnel fastest, but forget to ask why it’s being built that way. Without a strategic plan, you’re throwing pages together without thinking through how users move from interest to purchase.
A smart Kajabi expert will guide you through the strategy first. That includes identifying who the funnel is for, what action you want them to take, and what the buyer journey should look like. Without that foundation, even the best design or copy won’t convert.
I’ve seen great content fail because the strategy didn’t align with the audience. Maybe the email sequence was too aggressive. Maybe the call-to-action didn’t match the offer’s value. These are avoidable mistakes—if you work with someone who leads with strategy, not just execution.
So if your potential expert isn’t asking strategic questions, that’s your sign to pause.
Failing to Set Clear Funnel Objectives From the Start
Imagine hiring someone to build a house, but you can’t decide if you want a one-story cottage or a five-bedroom mansion. That’s what it feels like when you bring in a Kajabi expert without clear objectives.
Without defined goals, your funnel becomes a guessing game. You might want more leads, more sales, or better client applications—but unless you articulate that clearly, the expert can’t reverse-engineer the journey to get you there.
Kajabi experts are skilled at adapting, but they aren’t mind readers. When goals shift mid-project, it leads to scope creep, misaligned expectations, and delays. That’s frustrating for both sides.
The best way to avoid this is to write out your core objective before the project begins. What metric are you hoping to move? What does success look like in 30, 60, or 90 days? Once that’s set, everything else—the copy, the automations, the structure—flows more naturally.
A professional Kajabi expert will help you refine your objective if needed. But you need to bring something clear to the table to start with. Otherwise, your funnel risks becoming a pretty collection of pages with no real direction.
Skipping Post-Launch Analysis and Follow-Up
One of the most common mistakes I see is treating the launch as the finish line. You hit publish, the funnel goes live… and that’s it. But here’s the truth: that’s where the real learning begins.
Kajabi experts who understand the big picture will always build time into the project for post-launch review. Why? Because user behavior often tells a different story than what you expected. Maybe your email open rates are solid but nobody’s clicking. Maybe your upsell is being ignored completely. Those details don’t show up until after launch.
Without reviewing analytics and performance, you miss out on the tweaks that could dramatically improve your results. A headline change, a shorter checkout form, a reworded CTA—these small changes often come from watching how people interact with your funnel.
Experts know this, and they prepare for it. But if you assume the job ends on launch day, you’re cutting the process short. You invested in the setup—why stop before optimizing the outcome?
Ask your Kajabi expert how they handle post-launch tracking. It’s one of the clearest indicators of whether they’re focused on real results or just delivering a checklist.
Where to Find Trusted Kajabi Experts for Funnel Success
Finding the right Kajabi expert can feel like searching for a needle in a haystack. But when you know where to look—and what to look for—the process becomes way less overwhelming.
Use Kajabi’s Certified Partner Directory
The most direct place to start is Kajabi’s own certified partner directory. This list includes vetted professionals who’ve gone through Kajabi’s internal certification process. That means they’ve proven their platform knowledge and are officially endorsed.
What’s great about this directory is that it filters out the guesswork. You’re not just relying on testimonials or sales copy—you know the person has passed Kajabi’s criteria. That gives you a baseline of trust right out of the gate.
You’ll also see a range of specialties listed: funnel design, email marketing, membership setup, and more. This lets you match with someone based on what your project actually needs. If you’re launching a course, you want someone who’s done that before—not just a general tech helper.
That said, don’t rely on credentials alone. Use the directory to find a shortlist, then vet them based on communication style, process clarity, and how well they understand your specific goals. A Kajabi badge is a great start—but the right fit goes beyond certification.
Explore Freelance Platforms With Verified Reviews
If you prefer browsing options and comparing price ranges, freelance platforms can be a solid place to explore. Websites like Upwork or Fiverr Pro often feature Kajabi experts who’ve already worked on dozens of similar projects.
The key here is focusing on verified reviews and work samples. Look for projects that resemble yours—not just technically, but in scope and strategy. Some freelancers are great with design but fall short on copy or automation. Others excel at backend logic but struggle with branding. Choose based on strengths aligned with your funnel goals.
It helps to read between the lines in client reviews. Look for notes on responsiveness, attention to detail, and whether the expert stayed involved after launch. These small details often matter more than delivery speed or pricing tiers.
And if you’re considering someone new or without a lot of reviews, ask for a mini test project. Even a simple opt-in page can reveal a lot about their process and skillset.
The goal isn’t just hiring a freelancer. It’s partnering with someone who understands the impact your funnel has on your business long-term.
Ask for Recommendations in Online Kajabi Communities
Sometimes the best experts don’t even advertise—because they stay busy through word of mouth. That’s why Kajabi-focused communities can be a goldmine. Whether it’s a Facebook group, Slack channel, or private membership space, asking for referrals can surface some incredibly talented pros.
People who’ve already hired Kajabi experts often share their honest opinions—what worked, what didn’t, and what made the process smooth. That kind of feedback is way more valuable than a polished sales page.
You can also ask specific questions when posting. For example: “Looking for a Kajabi expert with experience in evergreen funnels for coaches. Who do you recommend?” The more targeted you are, the more useful the responses.
This route also opens up conversations. You’re not just choosing from static listings—you can message people directly, ask follow-ups, and even see the funnel results they got from the expert.
It feels more personal. And for something as strategic as your funnel, that human element can make a big difference.
Vet Experts Based on Niche Experience and Case Relevance
Experience with Kajabi matters—but relevance to your niche matters even more. Someone who’s built funnels for digital artists might not be the right fit if you’re selling consulting packages to startups. That’s why it’s smart to dig deeper and ask for case studies or results from similar businesses.
Don’t just ask, “Have you worked on a Kajabi funnel before?” Ask, “Have you worked on a funnel like mine before?” That includes funnel type, price point, audience style, and overall business model.
You want someone who understands the nuance of your space. For example, selling a $27 product requires different psychology and pacing than a $3,000 coaching package. And a funnel for a personal brand looks and feels different than one for a SaaS company.
Look for overlap in the problems you’re solving. If they’ve helped another client go from zero to 1,000 leads with a challenge funnel—and you’re planning something similar—you’re in good hands.
Relevance helps avoid trial-and-error. You’re bringing in someone who already knows what your audience responds to. That kind of insight isn’t something you can buy off the shelf—it’s earned through experience.
Questions to Ask Before Hiring a Kajabi Expert
If you’re serious about finding the right Kajabi expert, you need to ask better questions. Not just “How much do you charge?” but the kind of questions that reveal how they think, how they solve problems, and how they deliver results.
What Funnel Types Have You Built for Similar Businesses?
This question gives you a shortcut to confidence. It’s one thing for someone to say they’ve built a sales funnel—it’s another for them to walk you through a funnel that’s nearly identical to what you’re envisioning.
You’re not just trying to find someone who knows Kajabi. You want someone who’s created solutions that fit your specific audience and offer. For example, if you’re launching a group coaching program, has this expert built a funnel for another coach in a similar space? Did they use webinars, challenges, or high-ticket applications?
Pay close attention to how they describe the project. Do they just rattle off the steps, or do they dive into why they made certain choices? Their ability to explain their thought process reveals how strategic they are—not just how skilled they are with the software.
This is also a great way to surface creativity. If they’ve handled diverse funnel types for different business models, you know they can adapt their approach. And if they can show results like increased sales, higher conversion rates, or stronger lead quality, that’s even better.
A Kajabi expert’s past work should act as a preview of what they can do for you. The more relevant their experience, the smoother your project will go.
How Do You Approach Strategy vs. Technical Execution?
Some Kajabi experts are highly technical—they know how to wire automations and build pipelines flawlessly. Others are more strategic—they can help you shape offers, messages, and customer journeys. The best ones offer both.
This question helps you figure out where your potential expert stands. If you already have a solid funnel strategy, a tech-savvy expert might be perfect. But if you’re still figuring out your offer, targeting, or positioning, you’ll want someone who can help you shape that too.
Their answer will reveal how they balance both sides. Do they start with a deep-dive strategy session before they build anything? Do they offer copy feedback, layout suggestions, or audience insights? Or do they expect everything to be handed to them fully planned out?
You want someone who doesn’t just take orders—they should think critically about what you’re asking for. That kind of collaboration leads to stronger results and fewer missteps.
If they can offer strategic suggestions and execute them without confusion or delay, you’ve found someone who’ll elevate your entire funnel—not just make it function.
Can You Walk Me Through Your Funnel Optimization Process?
Launch day is just the beginning. What happens after is what separates a functioning funnel from a profitable one. Asking this question shows you’re thinking beyond setup—and it helps you understand how the expert tracks performance and makes smart improvements.
A great Kajabi expert will have a clear system for evaluating funnel performance. That might include checking email open and click-through rates, tracking landing page conversions, or monitoring where users drop off during the journey.
You’re looking for someone who reviews both qualitative and quantitative data. Do they watch screen recordings, run A/B tests, or analyze user behavior? Or do they just wait for you to report issues?
They should also explain how they suggest changes. Do they test one element at a time—like a headline or email timing—or do they prefer bigger shifts like restructuring entire pages? Their process should be methodical and rooted in data, not gut feelings.
Optimization never ends. You want an expert who embraces that and treats your funnel like a living, evolving system that can always be made better.
What Tools or Integrations Do You Typically Use With Kajabi?
Kajabi is powerful, but it doesn’t do everything. Most experts bring a tool stack with them—platforms and plugins they trust to extend Kajabi’s capabilities.
This question helps you see how comfortable they are working across systems. Maybe they use a particular email verification tool to clean up lead lists. Maybe they integrate third-party checkout tools or embed video hosting for faster playback. Maybe they connect Kajabi to analytics dashboards for better data visibility.
The point isn’t which tool they use—it’s whether they can confidently set up and manage integrations that improve your funnel’s performance. You’re also looking for compatibility with what you already use. If you rely on ConvertKit or Zapier, can they work within that ecosystem? Or will you need to adapt?
Their toolset should support your growth, not complicate it. The best Kajabi experts don’t just rely on Kajabi alone—they know when to enhance it for better results.
Cost Breakdown of Hiring Kajabi Funnel Specialists
Before you hire a Kajabi expert, you need to understand how the pricing works—and what you’re actually getting in return. Costs can vary wildly, but the real question is whether you’re investing in results or just features.
Typical Price Ranges for Full Funnel Builds
The price range for hiring a Kajabi expert depends on complexity, scope, and experience—but in most cases, you’re looking at anywhere from $1,500 to $10,000 for a complete funnel build.
A basic funnel with an opt-in page, thank-you page, and a short email sequence might fall on the lower end. But if you’re launching a high-ticket program, need custom design, or have multiple audience segments with tailored automation paths, expect to pay more.
Some experts charge hourly, while others quote flat project rates. Hourly rates typically range from $75 to $200, depending on their expertise. Flat rates often include strategy sessions, copy support, integrations, and post-launch support.
The important part is understanding what the fee includes. A higher quote might seem intimidating—until you realize it includes things like full analytics setup, copywriting, and strategic revisions. Make sure you compare deliverables, not just numbers.
This isn’t about spending the least. It’s about hiring someone who can help you hit your goals faster, with fewer mistakes.
Retainer vs. Project-Based Pricing Explained
If you’re running ongoing campaigns or plan to launch multiple products, a retainer model might make more sense than paying for one-off projects. This setup allows you to access your Kajabi expert on a monthly basis for strategy, support, and optimizations.
Retainers typically range from $1,000 to $5,000 per month depending on the workload. That could include funnel audits, campaign reviews, automation tweaks, or even content planning.
Project-based pricing is better when you have a defined start and end—like a single course launch or a new evergreen funnel. You get a set scope, deliverables, and cost. Once the work is done, the relationship ends unless you re-engage.
Both pricing models have their pros. Retainers offer consistency and flexibility, which is great if you’re scaling and need reliable support. Project rates are ideal when your needs are specific and your budget is fixed.
Ask your expert which model they recommend—and why. Their answer can give you insight into how they manage workload and client relationships.
What’s Usually Included in the Service Package?
Service packages can look similar on the surface but offer very different value once you dig into the details. Always ask for a breakdown of what’s included so you’re not hit with unexpected charges mid-project.
A complete funnel package often includes funnel planning, copy feedback or writing, design customization, automation setup, email sequences, testing, and launch support. Some also include post-launch analytics or one round of optimization.
Others might charge separately for things like webinar scripting, brand design, or sales page copy. Make sure it’s clear who’s doing what. Will they write the emails, or are you expected to provide content? Are landing pages templated, or fully custom?
Clarity here avoids awkward surprises later. If something’s unclear in the proposal, ask for examples or definitions. A pro will walk you through it without hesitation.
You’re not just buying time—you’re buying peace of mind that everything is handled with care and intention.
How to Budget for Funnel Optimization Post-Launch
A funnel is never “done.” That’s why budgeting for optimization after launch is so important. You might get traffic right away, but the insights you gather in the first few weeks often uncover issues or opportunities you didn’t anticipate.
Post-launch optimization can include rewriting headlines, adjusting call-to-actions, shortening forms, or restructuring your email flow. Each of these changes might improve conversions by a few percentage points—which can make a massive difference over time.
Some Kajabi experts include a short optimization window in their original fee. Others offer it as an add-on. Either way, set aside budget for tweaks based on real data. That might mean $500 for a few hours of updates, or a small monthly retainer for continuous refinement.
If you ignore this step, your funnel might look fine on the outside while leaking leads behind the scenes. Optimizing post-launch is what turns a decent funnel into a scalable asset.
Expert Tip: Ask your expert what changes they typically make in the first 30 days after launch. Their answer will reveal how closely they track results—and how committed they are to helping your funnel succeed beyond day one.
How to Maximize ROI When Partnering With Kajabi Experts
Getting the most out of your investment doesn’t just come from hiring the right Kajabi expert—it comes from how you work with them. Your collaboration style, clarity, and willingness to iterate can make or break your funnel’s success.
Align Funnel Goals With Long-Term Business Outcomes
Short-term wins feel great, but what really matters is whether your funnel contributes to lasting growth. Before you start any project, take a step back and define your broader business goals. Do you want to build recurring revenue? Establish authority in your niche? Generate consistent high-quality leads?
Kajabi experts need this context. When they understand the bigger picture, they can reverse-engineer a funnel that fuels it. For example, if your goal is to scale a coaching program sustainably, the expert might recommend an evergreen webinar funnel instead of a high-pressure launch model. That alignment changes everything—from the strategy and messaging to the automations and upsell structure.
When goals aren’t clearly defined, it’s easy to chase vanity metrics. A high opt-in rate looks good, but if the subscribers don’t convert or stick around, it’s not delivering real ROI.
You want your funnel to be more than a one-off campaign. You want it to become a revenue-generating system that supports your business vision. Sharing that vision with your Kajabi expert gives them the insight they need to create something truly meaningful and scalable.
Provide Clear Input and Timely Feedback During the Process
One of the easiest ways to waste time and money is through unclear or delayed communication. Your Kajabi expert can only work as effectively as the direction they’re given—and when feedback gets lost, vague, or slow, momentum takes a hit.
I suggest being upfront about your expectations, preferences, and deadlines from the start. The more specific you are with your input, the better the outcome. Don’t just say “make this more exciting”—say, “Can we add a benefit-driven headline that highlights the transformation?”
Timely feedback also matters. When you wait too long to respond, projects stall, and energy fizzles. Funnels often depend on coordinated efforts—design, copy, automation—and a delay in one area can throw off the rest.
Kajabi experts aren’t just waiting for you to approve pages—they’re often juggling multiple projects. Staying responsive helps them stay focused on yours, which leads to better quality and faster delivery.
You don’t need to micromanage. But staying involved with purpose gives your expert the clarity they need to create something aligned with your brand, goals, and audience.
Continue Testing, Tracking, and Scaling Your Funnels
The best funnels are never “set it and forget it.” Even if you see strong results at launch, the real gains often come from ongoing optimization. That’s where you turn a working funnel into a high-performing machine.
Kajabi experts often set you up with analytics, but it’s up to you to track the data and keep refining. If open rates dip, test new subject lines. If your upsell isn’t converting, rework the messaging. If you’re seeing traffic but no sales, maybe your offer positioning needs adjustment.
And once your funnel starts performing consistently, that’s your cue to scale. This could mean increasing ad spend, cloning the funnel for different audience segments, or even turning a live launch into an evergreen campaign.
Ask your expert for suggestions on what to test next. They’ve likely seen hundreds of funnels and can quickly spot weak links or new opportunities. Small tweaks—like a shorter form, an earlier CTA, or a restructured email flow—can yield big returns when applied intentionally.
Scaling doesn’t just mean doing more—it means doing better. That’s how you multiply ROI without multiplying effort.
Treat the Expert as a Strategic Partner, Not Just a Contractor
Here’s a mindset shift that can dramatically improve your results: stop thinking of your Kajabi expert as someone who “just builds funnels.” Start seeing them as a collaborator in your business growth.
The best outcomes happen when you involve them early in your planning—not just after you’ve made all the decisions. Let them weigh in on offer structure, pricing, funnel logic, and user journey. They’ve probably seen things you haven’t and can offer ideas that improve your approach before a single page is built.
Treating them as a strategic partner means inviting their insight, asking for input, and valuing their perspective—not just assigning tasks and reviewing deliverables. When you do this, they become more invested in your success. And that energy translates into better strategy, more thoughtful execution, and stronger results.
This relationship also makes it easier to build funnels faster down the line. Once they understand your brand and business inside and out, every future project gets easier, more aligned, and more impactful.
You’re not just buying a service—you’re building a relationship that can support your business through launches, pivots, and long-term growth.
Expert Tip: Ask your Kajabi expert how they prefer to collaborate. Then meet them halfway. Whether that means weekly check-ins, shared documents, or voice notes—they’ll show up stronger when they feel like they’re part of your success, not just hired to deliver a file.
