What exactly are you getting for the current Click Funnels pricing? Is the 2025 version really worth the cost, or are there better alternatives that offer more value for less?
If you’ve been eyeing ClickFunnels to build your online sales funnels—or you’re already using it—you’ve probably noticed the pricing isn’t what it used to be. With new updates, added features, and the launch of ClickFunnels 2.0, the platform has evolved, and so has its cost structure. But does that mean it’s still the best funnel builder for your business?
In this guide, we’ll break down every aspect of ClickFunnels pricing in 2025, compare it to other top funnel builders, and help you figure out whether it’s still the smartest choice for your goals. Whether you’re just starting or scaling, you’ll get the clarity you need to make a confident decision.
Overview Of Click Funnels Pricing Plans In 2025
Let’s start by unpacking what each ClickFunnels plan includes, how pricing has shifted in 2025, and what those changes mean for your bottom line.
What’s Included In Each Plan: Startup, Pro, and Funnel Hacker
ClickFunnels now offers two main pricing tiers, each with its own set of tools and user access. These plans cater to different business needs, from solo creators to growing teams and digital agencies.
Here’s what each plan typically offers in 2025:
Startup Plan – $97/month
Ideal for individuals and small businesses. Includes:
- 3 Brand Workspaces
- 3 Team Members
- Unlimited Funnels
- Unlimited Courses
- Unlimited Members
- Unlimited Contacts
- Unlimited Pages
- Unlimited Domains
Pro Plan – $297/month
Designed for more advanced marketers or small teams. Adds:
- 10 Brand Workspaces
- 10 Team Members
- Unlimited Funnels
- Unlimited Courses
- Unlimited Members
- Unlimited Contacts
- Unlimited Pages
- Unlimited Domains
ClickFunnels occasionally adjusts pricing based on promotions, features, or bundling with coaching programs, but these are the base tiers you’ll see in 2025.
Key Differences Between ClickFunnels Classic vs. ClickFunnels 2.0 Pricing
ClickFunnels 2.0 came with significant upgrades—and a different pricing model. While Classic (the original version) still exists for legacy users, most new signups are directed to 2.0, which bundles more tools but at a steeper cost.
Here’s how they differ:
- ClickFunnels Classic focused on building basic funnels with fewer tools. It was simpler but lacked native features like e-commerce, memberships, or CRM tools.
- ClickFunnels 2.0 is a full business platform. It now includes website building, shopping carts, real-time automation, and visual funnel mapping.
So what’s the catch? The added features come with a pricing jump. Even though Classic started as low as $97/month, 2.0’s lowest plan is $147/month. The extra $50 monthly reflects added capabilities—but only makes sense if you actually need them.
Monthly vs. Annual Pricing Options And Hidden Costs To Know
ClickFunnels encourages users to commit long-term with annual billing. You can save up to 20% by choosing yearly plans, but it’s a big upfront commitment. For example:
- Basic Plan annually: $1,560/year (vs. $1,764 paid monthly)
- Pro Plan annually: $1,980/year (vs. $2,364 paid monthly)
- Funnel Hacker annually: $2,976/year (vs. $3,564 paid monthly)
That’s a decent savings—if you’re sure the platform fits your business. For new users, monthly is usually the safer route.
Beyond the subscription, you’ll want to watch out for:
- Email usage limits on Follow-Up Funnels (extra sends cost more)
- Domain registration fees if you use ClickFunnels for hosting
- Transaction fees via Stripe or PayPal (ClickFunnels doesn’t waive them)
- Third-party software like Zapier or Calendly may still be needed
These hidden costs can add up, especially if you rely on multiple integrations or exceed usage limits.
Free Trial Details And What’s Actually Included
ClickFunnels still offers a 14-day free trial, but only for the Pro and Funnel Hacker plans. You’ll need to enter your payment details to activate it, and the trial includes:
- Full access to all 2.0 features
- One published funnel
- Basic analytics and automation tools
- Funnel templates and onboarding guidance
You won’t be able to explore the Basic Plan during the free trial. So if you’re testing the waters, it’s smart to focus on the features available in Pro—just remember to cancel if it doesn’t meet your needs.
Breaking Down Click Funnels Value For Different Users
The best ClickFunnels plan really depends on how your business works, your budget, and your funnel goals. Let’s break down who benefits most from each option and where the value shows up—or disappears.
Which Plan Works Best For Beginners, Agencies, Or Ecommerce
Each pricing tier fits a specific user type. Picking the wrong one can leave you either overwhelmed or under-equipped.
- Beginners benefit most from the Startup Plan. It’s streamlined, affordable, and includes just enough tools to launch your first funnel. If your goal is simple lead capture or a webinar funnel, this is more than enough.
- Ecommerce sellers and Agencies often lean toward the Pro Plan because it allows product upsells, subscription billing, and automated workflows. It also supports integration with payment platforms and fulfillment tools.
I suggest starting small unless you’re sure you need the automation or multi-user access. You can always upgrade once you hit limitations.
ROI Potential Based On Business Size And Funnel Complexity
Let’s say you’re paying $297/month for the Pro Plan. That’s about $6.50 per day. If your funnel brings in even one $100 sale every week, you’re already covering your cost and profiting.
- For solopreneurs: A single high-ticket sale per month could justify the Pro or Funnel Hacker plan.
- For small teams or agencies: Having one evergreen webinar funnel that converts consistently means a solid ROI.
What really moves the needle is your ability to drive traffic and build a funnel that converts. ClickFunnels won’t do that for you, but if you have a winning offer, it amplifies your impact.
When Upgrading From Basic To Pro Is Worth It
The upgrade makes sense once you:
- Want to automate email sequences through Follow-Up Funnels
- Need more than one funnel for multiple products or services
- Start scaling and require advanced analytics or multiple domains
- Want more control over the customer journey, including split testing and workflows
If you hit those needs and stay on Basic, you’ll end up using third-party tools that cost more than just upgrading.
A common mistake is holding off on Pro too long and paying for services like ConvertKit, Zapier, and LeadPages separately. Often, the all-in-one value of Pro pays for itself by replacing other subscriptions.
Common Pricing Traps That Lead To Overspending
ClickFunnels is powerful, but it’s easy to fall into a few traps:
- Overestimating your funnel needs and starting on a higher plan than necessary
- Paying for unneeded add-ons when a lower-tier feature gets the job done
- Forgetting to cancel after the free trial ends
- Not using the included tools like templates, courses, and onboarding resources
Here’s a pro tip: Treat your first month like a paid bootcamp. Learn the platform, build a funnel, and test an offer. Then decide whether to scale up or downgrade. This gives you control and avoids long-term regret.
What’s New In ClickFunnels 2.0 And Is It Worth The Cost?
ClickFunnels 2.0 brings more than just a facelift—it introduces a complete rebuild of the original platform with added features aimed at being an all-in-one business solution. But are these upgrades enough to justify the price increase?
Major Feature Upgrades In ClickFunnels 2.0 Plans
ClickFunnels 2.0 adds several new tools that weren’t available in the original version. These updates are meant to help users eliminate third-party platforms and centralize their online operations.
Here’s a look at the most significant new features:
- Website Builder: You’re no longer limited to just funnels. Now you can create full websites with blog pages, navigation menus, and branded designs.
- Universal Sections: Reusable content blocks save time and keep branding consistent across your site and funnels.
- Real Customer Center: Offers a personalized login area where customers can access courses, purchases, or subscriptions.
- Team Collaboration: Invite multiple users with role-specific access to manage funnels, content, or analytics.
- Faster Page Speeds: Pages built in 2.0 are hosted on a more optimized backend, improving load times and mobile performance.
These tools were heavily requested, and their addition makes ClickFunnels 2.0 a stronger all-in-one contender for businesses that want fewer moving parts.
Drag-And-Drop Editor, Memberships, Automation & More
The platform’s core interface—the funnel builder—has also been revamped. It’s more responsive, intuitive, and customizable compared to Classic.
Key improvements include:
- Enhanced Drag-and-Drop Editor: More flexibility in layout design, mobile editing, and element control. It feels less clunky and more in line with modern page builders.
- Built-In Membership Site Tools: Create and manage membership tiers, drip content, and protect gated content without external plugins.
- Visual Automation Builder: Automate emails, actions, and workflows with a simple flowchart-style interface. It’s similar to what you’d see in ActiveCampaign or ConvertKit.
- Better A/B Testing and Analytics: Run split tests with more control and view results in a cleaner dashboard.
These additions are especially useful for course creators, coaches, and service-based entrepreneurs. You can launch, test, and iterate on funnels with more data and fewer headaches.
How ClickFunnels 2.0 Compares To The Legacy Version On Pricing
Here’s where things get interesting. The newer version costs more, but it also packs in more functionality. Let’s break it down:
- ClickFunnels Classic Basic was priced at $97/month.
- ClickFunnels 2.0 Basic now starts at $147/month.
That’s a $50 jump—but the difference lies in the tools. With Classic, you’d still need external software for blogs, courses, team access, and CRM features. In 2.0, those are now included.
If you’re paying separately for things like:
- A course platform (Teachable, Thinkific)
- Email marketing (Mailerlite, Aweber)
- Automation (Zapier or ActiveCampaign)
…then 2.0 may actually lower your total monthly spend. But if you’re just using ClickFunnels for basic landing pages or lead capture, Classic was more cost-effective.
Is 2.0’s Higher Price Point Justified For Most Users?
Whether the added cost is justified really depends on how you use the platform.
Here’s when it makes sense:
- You’re running or planning to run multiple funnels with automation and memberships
- You want to consolidate multiple tools into one place
- You work with a team and need collaborative access
- You prefer a visual experience with more built-in design flexibility
And when it might not:
- You’re only using a single funnel for a single product
- You already have established tools for blogs, email, or courses
- You’re on a tight budget and need a leaner solution
In my experience, most users upgrading to 2.0 find that it simplifies their workflow—even if the monthly fee is higher. But it’s not a guaranteed fit for every business, especially if you’re just starting out or operating on a limited budget.
ClickFunnels Pricing Compared To Leading Alternatives
ClickFunnels isn’t the only funnel builder out there. Several other platforms offer similar tools—some at a lower cost, some with different strengths. Let’s look at how ClickFunnels stacks up against key competitors in 2025.
ClickFunnels vs. Kajabi: Funnels, Courses, And Subscriptions
Kajabi is often compared to ClickFunnels because both platforms target course creators and coaches. The difference lies in what each one does best.
ClickFunnels strengths:
- Better sales funnel design with upsells, downsells, and checkout flows
- Stronger focus on lead generation and conversion
- More robust A/B testing and split functionality
- Superior course hosting and student experience
- Better podcast and blog integration
- All-in-one dashboard for email, CRM, and website
Pricing comparison:
- Kajabi starts at $149/month for its Basic Plan
- ClickFunnels 2.0 starts at $147/month for Basic
If you’re focused on course delivery and content access, Kajabi is more polished. But for high-converting funnels, ClickFunnels usually wins. Kajabi lacks the same flexibility in creating custom funnel journeys.
ClickFunnels vs. Kartra: Automation And All-In-One Features
Kartra is a powerful ClickFunnels alternative that focuses heavily on automation and built-in apps.
ClickFunnels wins with:
- Easier-to-use funnel builder
- Cleaner visual layout and faster funnel setup
- Larger community and support ecosystem
- More built-in apps (scheduling, surveys, helpdesk)
- Stronger email automation and campaign analytics
- More flexible pricing tiers
Pricing breakdown:
- Kartra starts at $99/month
- ClickFunnels 2.0 Basic is $147/month
If automation is your top priority, Kartra offers more for less. But ClickFunnels wins in user-friendliness and design flexibility, especially for sales-focused funnels. I’ve found Kartra’s interface a bit steeper to learn, but more powerful once you get the hang of it.
ClickFunnels vs. Systeme.io: Budget-Friendliness And Ease
Systeme.io is gaining traction for being a true low-cost alternative that mimics many ClickFunnels features.
- Starts at $0/month with limited features
- Includes funnels, email marketing, and courses—even on free tier
- Great for beginners or those launching side hustles
ClickFunnels advantages:
- More advanced funnel types and templates
- Better design tools and integrations
- Stronger support and documentation
Pricing overview:
- Systeme.io’s paid plans start at just $27/month
- ClickFunnels 2.0 Basic is $147/month
Systeme.io makes sense if you’re just testing the waters or launching a side business. But for serious marketers who need power, speed, and support, ClickFunnels still outpaces it.
ClickFunnels vs. GoHighLevel: White Labeling And Agency Use
GoHighLevel is designed for agencies that want to manage client funnels under one roof—and even rebrand the platform.
GoHighLevel perks:
- White labeling and full CRM capabilities
- Built-in call tracking and client dashboards
- Automation for sales, marketing, and lead nurturing
ClickFunnels perks:
- Easier to launch funnels without a learning curve
- Larger collection of templates and faster page loading
- Better for solopreneurs and non-tech-savvy users
Price point:
- GoHighLevel starts at $97/month, with the white label plan at $497/month
- ClickFunnels tops out at $297/month
GoHighLevel is a powerhouse for agencies but too much for most solo users. ClickFunnels offers a cleaner experience for those who want to launch quickly without the need to customize a backend CRM.
Real Monthly Costs Beyond The Subscription Price
The monthly subscription fee is just the starting point with ClickFunnels. Once you dive in, you’ll likely discover other costs tied to customization, integrations, or scaling. Let’s look at what else you may need to budget for to run your funnel effectively.
Additional Fees: Domains, Email Marketing, and Integrations
Your ClickFunnels subscription gives you the tools to build and launch funnels—but it doesn’t cover everything.
Here are a few things that may require extra spending:
- Custom Domains: You can connect a custom domain to ClickFunnels, but you’ll need to purchase one separately. Services like Namecheap or GoDaddy typically charge $10 to $15 per year per domain.
- Email Marketing: While Pro and Funnel Hacker plans include Follow-Up Funnels, the Basic plan does not. If you’re using a third-party email platform (like ConvertKit, Mailerlite, or ActiveCampaign), expect monthly fees between $29 and $99, depending on your list size.
- Integrations via Zapier: ClickFunnels integrates natively with some tools, but for others, you’ll rely on Zapier. Paid Zapier plans start around $19.99/month for basic automation, with costs increasing as you scale.
These hidden fees can be small at first but add up quickly if you’re managing multiple domains or handling large email campaigns.
Cost Of Adding Team Members Or More Funnels
If you’re part of a team or working with clients, you’ll need multi-user access—and that can drive up your costs.
Here’s how ClickFunnels handles users and funnel limits:
- Basic Plan: One user, 20 funnels
- Pro Plan: Unlimited users and funnels
Need more users on the Basic plan? That’s not currently supported—you’d need to upgrade. Similarly, if your business requires more than 20 funnels, you’ll have no choice but to move to a higher tier.
This makes the Pro plan a smarter long-term choice for teams or agencies, but the upgrade isn’t always optional—it becomes necessary when you hit limits.
Third-Party Tools You May Still Need With ClickFunnels
Even though ClickFunnels 2.0 is closer to being an all-in-one platform, there are still use cases where external tools offer better results or more flexibility.
Here are common tools ClickFunnels users continue to rely on:
- Google Analytics or Hotjar: For deeper traffic analysis and behavior tracking
- Video Hosting: Platforms like Vimeo or Wistia offer better video control and analytics than embedding directly
- Scheduling Software: Calendly or Acuity is still a better fit for booking calls and appointments
- Payment Gateways: ClickFunnels connects to Stripe and PayPal, but you’ll pay standard transaction fees (2.9% + $0.30 per sale in most cases)
If your funnel relies heavily on these types of tools, your actual monthly costs may climb even if ClickFunnels is your main hub.
Pricing For Upsells, Checkout, And Payment Processing
One of ClickFunnels’ biggest strengths is its ability to add one-click upsells, downsells, and order bumps. But those features also introduce new costs—especially related to transactions.
Let me break it down:
- Stripe and PayPal Fees: These are standard across most platforms and aren’t waived when using ClickFunnels. Each transaction typically incurs 2.9% + $0.30.
- Sales Tax Compliance: If you’re selling digital products and need to calculate and collect tax (especially in the EU or U.S. states), you might need to integrate with a tool like TaxJar or Quaderno, which starts at around $19/month.
- Checkout Customization: Some users opt for add-ons like Funnelish or CF Pro Tools for advanced checkout experiences—these usually cost extra and are subscription-based.
These aren’t deal-breakers, but it’s important to factor them into your budget. A $147/month platform can easily become a $300/month system once you account for tools, fees, and team access.
Who Should Avoid ClickFunnels Despite Its Popularity?
ClickFunnels has earned a massive following, but it’s not a perfect fit for every entrepreneur or business type. Some users will outgrow its limitations, while others may find it’s more platform than they actually need.
Businesses With Simple Lead Capture Or Landing Page Needs
If your entire funnel is just a single landing page followed by a thank-you page, you probably don’t need ClickFunnels.
Platforms like:
- Leadpages
- Aweber landing pages
- ConvertKit’s simple page builder
…can do the job for a fraction of the cost.
ClickFunnels shines when you’re building complex journeys with upsells, sequences, and automations. But if you’re collecting emails or RSVPs, using a lighter tool may save you both time and money.
Solopreneurs On Tight Budgets And Better Value Alternatives
ClickFunnels 2.0 starts at $147/month. That can be a steep monthly expense for solo creators or early-stage startups, especially when you’re not yet earning consistent revenue.
If you’re looking for lower-cost alternatives that still offer powerful features, you might explore:
- Systeme.io: Free and budget-friendly plans with built-in email tools
- MailerLite: Offers automation and landing pages in their free tier
- Carrd + Zapier: A low-cost combo for lean MVP launches
In many cases, these tools can help you validate an offer or build a waitlist without the overhead.
Users Wanting Advanced CRM, Blogging, Or SEO Tools
ClickFunnels 2.0 includes some CRM functionality, but it’s not designed to replace robust systems like:
Similarly, the blogging and SEO capabilities in ClickFunnels 2.0 are minimal. While you can build pages and add blog-like elements, you don’t get full blog post control, tags, categories, or advanced meta settings.
So if organic traffic is a key part of your strategy, you’ll likely need a separate platform like WordPress or Webflow for blogging and SEO.
Marketers Who Rely Heavily On Custom Code Or API Flexibility
ClickFunnels isn’t built for developers—it’s a closed system with limited code customization. You can add HTML snippets, but deep modifications or custom integrations require workarounds.
That can be frustrating for marketers who:
- Want total control over checkout flows or product logic
- Build headless setups with REST APIs
- Need server-side scripting or database integrations
Platforms like Webflow, Framer, or even a custom WordPress build might serve better in those cases.
ClickFunnels excels when you’re following proven marketing frameworks. But when your business depends on custom flows, logic-heavy experiences, or fully unique design systems, the guardrails can feel more like roadblocks.
How To Maximize Your ROI On ClickFunnels In 2025
ClickFunnels can offer solid value, but only if you’re using it strategically. Getting the most out of your investment takes more than just building a funnel—you’ll need to approach it with a plan, use the platform’s best features, and know when to pivot.
How To Get The Most Out Of The Free Trial Period
ClickFunnels offers a 14-day free trial for the Pro plans. This short window can be incredibly useful—if you treat it like a launch sprint instead of a test drive.
Here’s how you can make the most of it:
- Plan your funnel before you start: Outline your offer, pages, and email flow so you’re ready to build on day one.
- Use every day intentionally: Set small daily goals—like completing your landing page on day one, setting up an automation on day two, and connecting your domain on day three.
- Publish a funnel—even if it’s not perfect: You’ll learn more by testing a real offer than by tweaking every detail behind the scenes.
- Take screenshots or notes: If you decide not to continue, having a record of your build will save you time later.
If you’re proactive, those 14 days can help you generate leads or even make sales before you’re ever charged.
Build Funnels That Convert Without Expensive Add-Ons
It’s easy to fall into the trap of thinking you need every tool or integration to succeed. In most cases, the essentials inside ClickFunnels are enough to build something that works.
You can skip extra costs by:
- Using native email automation (if you’re on Pro or higher)
- Sticking with Stripe or PayPal for payments instead of buying third-party checkout tools
- Creating basic order bumps and upsells directly in the funnel builder—no plugins required
The key to ROI isn’t complexity, it’s clarity. A simple funnel with a strong offer and clean messaging will outperform a fancy one with too many moving parts.
Use Templates, Training, And Community Support Smartly
ClickFunnels comes with a library of templates and tutorials, but they’re often underused. These resources can speed up your build time and help you avoid beginner mistakes.
Here’s what I suggest:
- Start with a proven funnel template: Choose one based on your goal—lead generation, product sales, webinar registration—and adapt it.
- Use FunnelFlix: This is ClickFunnels’ training portal, packed with courses on copywriting, funnel building, traffic, and automation.
- Join the Facebook community: The official group has thousands of users who share real examples and answer questions fast.
- Follow the onboarding checklist: It’s easy to skip, but following the platform’s guided steps keeps you on track.
This support ecosystem is one of the hidden advantages of ClickFunnels. It’s not just a tool—it’s a network of people trying to grow their business just like you.
When To Cancel, Downgrade, Or Move To Another Tool
It’s totally okay if ClickFunnels ends up not being the right fit. What matters is that you recognize that quickly and adjust accordingly.
Here’s when it might be time to cancel or downgrade:
- You’ve stopped using the features: If you haven’t logged in or updated your funnel in weeks, it’s probably not worth the cost.
- You’re only running one simple funnel: Downgrading to the Basic plan—or even moving to a simpler platform—could save money.
- You’re managing everything in third-party tools: If you’re paying for email, CRM, checkout, and more elsewhere, the extra ClickFunnels fee might not make sense.
Before you leave, export your leads, copy your funnel structure, and take notes on what worked. You might return later when you’re in a better position to scale.
Final Verdict: Is ClickFunnels Still Worth The Price In 2025?
Now that we’ve walked through pricing, features, limitations, and real-world use cases, the big question remains: is ClickFunnels still worth it in 2025?
Summary Of ClickFunnels Strengths And Pricing Concerns
ClickFunnels continues to be one of the most powerful funnel builders available, especially for creators, coaches, and online businesses focused on direct response marketing.
Strengths:
- Easy-to-use funnel builder with great design flexibility
- Native tools for automation, sales, and memberships
- Large template library and built-in training
- Active community and support
Pricing concerns:
- Starting at $147/month, it’s not the cheapest option
- Hidden costs can add up—especially with add-ons or integrations
- Some features only make sense if you’re actively scaling
The key is to weigh what you’re getting against what you actually need. If you’re using most of what the platform offers, the value is there. But if you’re not, it might feel overpriced.
When It’s Still The Best Funnel Builder On The Market
ClickFunnels shines when:
- You want to build multi-step funnels with upsells, downsells, and automation
- You’re selling digital products, courses, or coaching services
- You prefer a visual builder that doesn’t require coding
- You value templates, tutorials, and support over DIY flexibility
Its combination of ease and depth makes it a top pick for growth-focused marketers.
When You’re Better Off With A More Affordable Option
There are plenty of cases where ClickFunnels might be more tool than you need.
You might consider a different platform if:
- You only need a landing page and an email form
- You’re just getting started and want to keep costs under $50/month
- You prefer to build custom websites or need advanced SEO tools
- You’re focused on long-form blogging or organic search
Tools like Systeme.io, Leadpages, or even WordPress with Elementor can provide similar functionality at a lower price point.
Future Outlook: Where ClickFunnels Pricing May Be Headed
ClickFunnels has steadily increased its pricing with each major update—and there’s a strong chance that trend will continue.
That said, they’ve also packed more features into the platform. If they continue to improve user experience and offer more integrations and automation options, the value may still hold up even at a higher cost.
It’s also possible we’ll see more flexible pricing tiers or even usage-based billing in the future to compete with growing alternatives in the funnel-building space.
Pro tip: Before you commit, ask yourself what a successful funnel is worth to your business. If a single funnel can bring in leads and sales predictably, the monthly cost of ClickFunnels can pay for itself many times over. But if you’re unsure about your offer or traffic source, it might be smart to start small and scale up once the pieces are in place.
