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GetResponse is an email marketing platform that allows businesses to create, manage, and analyze email campaigns.
It was founded in 1998 and has since grown into a popular tool for businesses of all sizes. In this review, we’ll take a closer look at some of the key features of GetResponse and evaluate its overall effectiveness.
GetResponse Features
GetResponse offers a wide range of features that make it a comprehensive email marketing solution. Here are some of the key features:
Email Campaigns – GetResponse allows you to create and send professional-looking emails to your subscribers. You can choose from a variety of templates or create your own using the drag-and-drop editor. The editor is easy to use, and you can customize every element of your email, including the layout, images, text, and call-to-action buttons.
Autoresponders – Autoresponders are pre-written emails that are sent automatically to subscribers at specific intervals. GetResponse allows you to create autoresponder sequences that are triggered by various actions, such as signups, purchases, or website visits. This feature can help you automate your email marketing and save time.
Landing Pages – GetResponse offers a landing page builder that allows you to create high-converting landing pages without any coding skills. You can choose from a variety of templates or create your own using the drag-and-drop editor. The landing pages are optimized for conversions and are mobile-responsive.
Marketing Automation – GetResponse’s marketing automation feature allows you to create complex workflows that automate your marketing tasks. You can set up triggers and actions based on subscriber behavior, such as website visits, email opens, and clicks. This feature can help you save time and improve your marketing efficiency.
Webinars – The Company offers a webinar platform that allows you to host live or pre-recorded webinars. You can use the platform to engage with your audience, share your expertise, and generate leads. The platform is easy to use and offers a variety of features, such as screen sharing, polls, and Q&A sessions.
CRM – The CRM feature allows you to manage your contacts, track their behavior, and segment them based on their interests. This feature can help you personalize your marketing and improve your conversions.
GetResponse Pricing
Free plan: Excellent value for money. Has a total of 2500 emails and 500 contacts. Drag-and-drop email editor, email templates, website builder, landing pages, forms, and 1 popup included.
Email Marketing: Unlimited emails, 1K contacts, unlimited newsletters, drag-and-drop email editor, AB testing, websites, infinite landing pages, basic automations, and 24/7 chat support begin at $16 a month.
Marketing Automation: At $54/month, you get all of the tools of Email Marketing plus advanced email automation, behavioral segmentation, webinars, push alerts, live chat, and 3 users.
Ecommerce Marketing: For $106 per month, you get everything from Marketing Automation plus ecommerce monitoring, product suggestions, abandoned cart triggers, advanced promo codes, transactional emails, unlimited push alerts, and 5 users.
Pros
User-friendly – GetResponse is easy to use and has a clean and intuitive interface. The drag-and-drop editor and landing page builder make it easy to create professional-looking emails and landing pages without any coding skills.
Comprehensive features – GetResponse offers a wide range of features that make it a comprehensive email marketing solution. From email campaigns to webinars, marketing automation, and CRM, GetResponse has everything you need to create and manage your email marketing campaigns.
Excellent customer support – GetResponse offers excellent customer support through email, live chat, and phone. Their support team is knowledgeable and responsive, and they can help you with any questions or issues you may have.
Cons
One of the main drawbacks is its limited A/B testing functionality. Users can only test subject lines and content, which may not be sufficient for some users. Additionally, the platform’s reporting and analytics could be more robust.
Overall, GetResponse is an effective email marketing platform that offers a range of features to help businesses create and manage their email campaigns. The platform’s user-friendly interface, comprehensive features, and excellent customer support make it a popular choice for businesses of all sizes. However, the limited A/B testing functionality and reporting and analytics could be improved.