If you’re wondering what is MailerLite and whether it’s right for your brand, blog, or side hustle—you’re in the right place. I’ll walk you through exactly what it does, who it’s for, and how you can get started even if you’re completely new to email marketing.
Understanding What MailerLite Actually Is
MailerLite is an email marketing platform that helps people send beautiful, automated emails without needing tech skills.
It’s designed with simplicity in mind, so even if you’re not a marketer, you can grow an email list, send newsletters, and build automations with ease. It’s especially popular among bloggers, freelancers, and small business owners who need something powerful but affordable.
What You Can Do With MailerLite (Core Features That Matter)
MailerLite goes way beyond just sending emails. Here’s a breakdown of the main features that make it stand out.
Email Campaign Builder: Drag, Drop, Done
The platform comes with a visual drag-and-drop builder that makes designing emails surprisingly fun.
- You can add text, images, buttons, countdowns, and even videos.
- There are responsive email templates so your messages look great on any device.
- You get access to A/B testing tools to experiment with subject lines or content.
I’ve used it to build product announcements, weekly digests, and welcome emails without needing a designer. You can literally build a campaign in 15 minutes.
Automation That Feels Like Magic
This is one of the most underrated parts. MailerLite’s automation tools let you:
- Send welcome sequences when someone subscribes
- Set up drip campaigns for product launches
- Segment users based on behavior (like clicks or purchases)
You can visualize entire customer journeys using the automation map, so it’s easy to keep track of what’s happening and where.
Subscriber Management That Makes Sense
MailerLite doesn’t just manage contacts—it helps you build relationships. Here’s what I’ve found useful:
- Tag subscribers based on interest or actions
- Clean up inactive emails with automatic rules
- Use custom fields to personalize emails
Instead of blasting the same message to everyone, you can tailor your content and boost open rates naturally.
Landing Pages and Signup Forms That Convert
You can create:
- Landing pages for freebies or lead magnets
- Pop-up forms or embedded signup forms for your site
- Double opt-in flows for compliance
There’s no need to pay for a separate tool like Leadpages or ConvertBox. MailerLite gives you all the essentials in one place.
Why Bloggers and Small Businesses Love It
The value you get from MailerLite is what makes it a favorite in the community. It’s beginner-friendly without sacrificing power.
Affordable Pricing With a Generous Free Plan
The free plan supports up to 1,000 subscribers and 12,000 monthly emails. That’s enough for most new bloggers or solopreneurs to get off the ground. Paid plans start at a low monthly rate compared to tools like Mailchimp or ConvertKit.
For example:
- Free plan: Up to 1,000 subscribers
- Growing business: $10/month for advanced features and more subscribers
I’ve personally tested the free plan for a full six months while growing a niche newsletter—it never felt limiting.
Real Support From Real Humans
MailerLite’s support team consistently ranks high in user reviews. I once had a tech issue setting up an automation and heard back from their team in under two hours—with screenshots.
They also offer:
- Live chat (on paid plans)
- Detailed tutorials and video walkthroughs
- Weekly webinars for beginners
Designed for Non-Techies
You don’t need coding skills, a design background, or marketing expertise to succeed with MailerLite. Everything from the interface to the tutorials is built with a beginner in mind.
If you’ve ever felt overwhelmed using other marketing platforms, MailerLite offers a refreshing change.
How MailerLite Compares to Other Email Tools
Knowing what is MailerLite is only part of the equation—how does it stack up against competitors?
| Feature | MailerLite | Mailchimp | ConvertKit |
| Free Plan | Yes (1,000 subs) | Yes (500 subs) | Yes (1,000 subs) |
| Automation Builder | Visual + Easy | Basic | Advanced |
| Landing Pages | Included | Limited | Included |
| Learning Curve | Beginner-friendly | Intermediate | Intermediate |
| Price | Affordable | Expensive | Higher tier only |
I’ve worked with all three. MailerLite tends to hit the sweet spot for people who don’t need overly complex features and want better control over their content.
Who Should (and Shouldn’t) Use MailerLite
Let me break it down for you so you can see if this tool fits your goals.
Great For:
- New bloggers growing their list from scratch
- Solopreneurs who want to automate without hiring help
- Coaches, writers, and creatives offering digital products
- Ecommerce stores using WooCommerce or Shopify (MailerLite has native integrations)
Not Ideal For:
- Enterprises that need complex CRM capabilities
- Teams with 10+ users or dozens of departments
- B2B companies relying heavily on cold outreach or sales teams
If you’re scaling a SaaS or juggling 100,000+ contacts, you’ll likely outgrow it eventually. But for most creators and small teams, it’s more than enough.
Expert Insights: What Users Say About MailerLite
From what I’ve seen in community groups and Reddit threads, the feedback is pretty consistent:
- “It’s shockingly easy to get started with MailerLite. I built my first automation in 30 minutes.”
- “MailerLite’s support team saved my sanity during my first product launch.”
- “I switched from ConvertKit and don’t regret it. The UI is simpler and the emails land better.”
Case in point: A small Shopify store using MailerLite doubled their email revenue in under 6 months by segmenting their list and using A/B testing. They didn’t change their traffic, just the way they talked to subscribers.
Real Results With MailerLite: A Mini Case Study
Let’s take a look at how one blogger used MailerLite to grow from zero to 5,000 engaged subscribers.
Background:
Emma, a travel blogger, started a newsletter with zero experience. She offered a free guide to “Budget Travel in Europe” in exchange for email signups.
Tools Used:
- MailerLite forms embedded on her WordPress blog
- Welcome automation sequence (3 emails)
- Monthly newsletters with travel tips and affiliate links
Results:
- 1,200 subscribers in 90 days (via Pinterest and organic blog traffic)
- 34% average open rate (well above industry average)
- Over $1,500 earned in affiliate commissions from targeted emails
She credits the simplicity of MailerLite for keeping her focused on content, not tech. That’s a win in my book.
Getting Started With MailerLite: What To Do First
If you’re ready to give it a shot, here’s how you can get started today:
- Sign up for a free account at MailerLite.com
- Create your first subscriber group and form
- Set up a simple welcome email
- Start collecting emails via your website or social media
- Add automation once you’re comfortable
You don’t need to do it all at once. Start small—send your first email, then build on that. Momentum matters more than perfection.
Pro Tip for Maximum Results
Keep your emails human. Write like you’re talking to a friend, not a faceless list. I’ve seen better engagement from casual, story-driven emails than overly polished ones. Your readers want connection, not corporate polish.
And don’t be afraid to experiment with subject lines and layouts. What works for one audience might flop with another—MailerLite makes testing simple.
If you’ve been wondering what is MailerLite, I hope this guide gave you the clarity to decide if it’s right for you. Whether you’re starting your first blog or launching a digital product, it offers a powerful and approachable way to grow your audience and stay in touch with the people who matter most.
