CartFlows Pricing & Alternatives: Which One Wins?

Thinking about using CartFlows but not sure if it’s worth the price? Wondering how CartFlows pricing stacks up against other popular funnel builders like ClickFunnels, WooFunnels, or SamCart? Maybe you’re asking yourself if there’s a better option out there for your budget and business goals.

If you’ve been comparing tools and trying to figure out which one actually delivers the best value, you’re not alone. Choosing the right funnel builder can feel overwhelming, especially when each platform claims to be the best.

In this guide, we’re going to break down CartFlows pricing, explore what you really get at each tier, and compare it to top alternatives—so you can confidently decide which one truly wins for your needs.

CartFlows Pricing Breakdown: What You Really Get

If you’ve been eyeing CartFlows for your WordPress funnel setup, understanding the pricing can feel like peeling layers off an onion. Let’s walk through exactly what you get, what it really costs, and if it’s worth it—especially for small businesses.

What’s Included In The Free vs. Pro Plans

CartFlows offers a Free version available in the WordPress plugin repository and a Pro version that unlocks advanced features. The difference isn’t subtle—it’s foundational.

Here’s what you get with the free plan:

• 1 sales funnel with limited steps
• Access to basic funnel templates
• WooCommerce integration
• Elementor and Gutenberg compatibility

It’s great for testing basic funnel flows, but you’re capped quickly.

The Pro plan, on the other hand, unlocks:

• Unlimited funnels and steps
• One-click upsells, downsells, and order bumps
• A/B split testing to optimize conversions
• Dynamic cart updates and checkout customizations
• Premium templates
• Deep analytics and tracking
• Priority support

In short, the free version helps you start, but Pro is where the serious tools live. Without Pro, you’re building a race car without an engine.

Annual vs. Lifetime Pricing: What’s Better Long-Term

CartFlows gives you two payment options for Pro: annual and lifetime. Choosing between the two depends on how long you plan to use it and what kind of business you run.

• Annual Plan (as of 2025): $299 per year
• Lifetime Plan: $999 one-time payment

If you’re running an agency or building long-term ecommerce brands, the lifetime license pays off in about four years. It gives you unlimited use without worrying about renewals.

But for solopreneurs testing the waters or seasonal sellers, the annual license gives you flexibility. You can always upgrade later.

Here’s how to look at it:

• Short-term project? Go annual.
• Committed to ecommerce long-term? Lifetime is cheaper over time.

Hidden Costs and Add-Ons You Should Know About

While CartFlows itself is self-contained, you’ll want to consider additional costs that may not be obvious upfront:

• WooCommerce Hosting: Since CartFlows runs on WordPress, you’ll need a solid hosting plan. Budget $10–$30/month minimum.
• Page Builders: CartFlows works best with Elementor Pro or other premium page builders, which often cost extra.
• Email Marketing Integrations: Some CRMs require third-party connectors like WP Fusion or Zapier.
• Payment Gateways: Though WooCommerce supports Stripe and PayPal out of the box, others may require add-ons.

These aren’t direct costs of CartFlows, but they’re necessary if you want everything working smoothly.

So while CartFlows Pro might seem like a single purchase, the ecosystem around it can add up depending on your setup.

Is CartFlows Pricing Worth It for Small Businesses?

For small businesses, pricing always comes down to value. And CartFlows offers a strong return—if your business depends on funnel performance.

Here’s when the investment makes sense:

• You sell high-ticket items and need optimized checkout flows
• You want to increase average order value with upsells and order bumps
• You’re tired of paying $97+ monthly for hosted funnel tools like ClickFunnels

But if you only sell a few products occasionally, or you rely more on platforms like Shopify or Etsy, CartFlows might be overkill.

Bottom line? If you’re building a business on WooCommerce and care about conversions, the pricing is easy to justify.

Key Features That Justify CartFlows’ Pricing Model

Beyond the price tag, what really matters is what you’re getting for your money. CartFlows Pro isn’t just another plugin—it’s a full-fledged sales funnel system built for WooCommerce.

Smart Funnels, A/B Testing, and Checkout Customization

CartFlows makes building and optimizing funnels straightforward. You can start from a template or build your own, customizing every step with full control.

What sets it apart?

• Drag-and-drop flow builder to visualize each step of your funnel
• Conditional logic for upsells, downsells, and redirects
• A/B split testing built-in to help you optimize pages without third-party tools
• Custom checkout fields so you can ask for exactly what you need

From what I’ve seen, most funnel tools either lock you into rigid templates or charge extra for testing tools. With CartFlows Pro, you get full freedom without coding.

One-Click Upsells and Order Bumps for Higher AOV

One of the biggest conversion boosters is your Average Order Value (AOV)—and CartFlows nails this with features that most tools charge much more for.

You get:

• One-click upsells that appear after checkout but before confirmation
• Pre-checkout order bumps right on the checkout page
• Custom designs for offers without needing a separate tool

These features help you monetize every sale better, without annoying pop-ups or spammy tactics. If you’ve ever used ClickFunnels or SamCart, you know these tools can charge over $100/month for similar upsell capabilities.

With CartFlows Pro, they’re just part of the package.

Integration with Elementor and WooCommerce

CartFlows was built from the ground up for WooCommerce, which means it doesn’t try to reinvent the wheel—it just makes it spin faster.

You can:

• Use Elementor, Divi, or Gutenberg to design every page
• Pull in WooCommerce products directly into funnel steps
• Customize your checkout beyond WooCommerce defaults
• Add smart automation with CRM tools via plugins

You’re not locked into a hosted platform or custom code. And for WordPress users, that’s a huge win.

Everything feels native—like it belongs inside WooCommerce—rather than something tacked on.

Support, Updates, and Access to Templates

Here’s something people often overlook: support and updates are a huge part of the value in any WordPress plugin.

CartFlows Pro includes:

• Regular updates (monthly or faster)
• Access to all current and future funnel templates
• Video tutorials and documentation
• Direct email support from a real team

In my experience, their support team actually knows the platform inside out—which matters when your checkout stops working or analytics break during a launch.

You’re also getting access to premium templates designed for different industries: coaching, ecommerce, courses, and more. These aren’t basic layouts—they’re high-converting designs tested in real-world use.

And since CartFlows is developed by the team behind Astra (one of the most popular WordPress themes), the ecosystem is strong, stable, and constantly improving.

Top Alternative #1: FunnelKit – A Feature-Rich Rival

If you’re exploring CartFlows pricing and wondering what else is out there, FunnelKit is often the first serious contender people consider. Built specifically for WordPress and WooCommerce, it offers a surprisingly deep set of features, often at a more flexible price point.

WooFunnels Pricing Tiers and What’s Included

WooFunnels follows a tiered pricing model, offering options for different business sizes and use cases. As of now, they offer:

• Starter Plan ($179/year): Includes funnel builder, checkout layouts, and analytics for one site.
• Growth Plan ($299/year): Adds automation workflows, email sequences, and advanced conditions for three sites.
• Scale Plan ($499/year): Covers up to 30 sites and includes priority support.

All plans include:

• Funnel builder for leads, checkouts, upsells, and thank-you pages
• Deep WooCommerce integration
• Analytics and funnel tracking
• Access to a library of high-converting templates

This tiered approach makes it easier for solo creators and agencies alike to pay for exactly what they need—nothing more.

Feature Comparison: How FunnelKit Stacks Up

When comparing FunnelKit and CartFlows, a few things stand out immediately. Both offer funnel builders, upsells, and A/B testing, but FunnelKit leans heavily into automation.

Here’s how they compare side by side:

• Funnels & Templates: Comparable. Both offer great templates and flexible funnel flows.
• One-Click Upsells & Order Bumps: Available in both.
• A/B Split Testing: WooFunnels includes this, but CartFlows requires the Pro version.
• Email Marketing Automation: FunnelKit wins here with built-in workflows (CartFlows doesn’t offer this).
• CRM Integration: FunnelKit connects directly with tools like ActiveCampaign, Drip, and ConvertKit.

So, if you’re looking for built-in automation along with funnel-building tools, FunnelKit gives you more in one package.

Where WooFunnels Beats CartFlows on Value

There are a few specific reasons why someone might prefer FunnelKit over CartFlows, and it’s not just about price. The real value comes from what you don’t have to buy separately.

• Email automation is built-in: With CartFlows, you’d need to integrate a separate automation tool, which adds complexity and cost.
• Smart checkout rules: FunnelKit lets you personalize the checkout experience based on user behavior, cart value, or products.
• Better CRM workflow integration: If you’re running targeted campaigns and need seamless tagging, FunnelKit is built for it.

For marketers who care about user segmentation, behavior tracking, and scaling automation, WooFunnels can deliver more value per dollar spent.

And while CartFlows Pro focuses on perfecting checkout flow optimization, FunnelKit leans into the full sales journey—from opt-in to conversion to retention.

Top Alternative #2: ClickFunnels – Best for Marketers

If you’re not married to WordPress and you want an all-in-one funnel solution, ClickFunnels is probably already on your radar. It’s not cheap—but it’s built to convert, and for some marketers, it delivers more than CartFlows ever could.

ClickFunnels Pricing Plans and Funnel Limits

ClickFunnels has recently updated its pricing, and while it may feel steep at first glance, it includes hosting, analytics, and course delivery tools that CartFlows doesn’t.

Here’s how the current plans break down:

• Basic ($97/month): 20 funnels, 100 pages, 1 domain
• Pro ($297/month): Unlimited funnels and pages, multiple domains

Each plan includes:

• Drag-and-drop funnel builder
• Hosting and SSL included
• Built-in checkout with upsell capability
• Email and automation through Follow-Up Funnels (in higher tiers)

ClickFunnels isn’t just a plugin—it’s a platform. That makes a big difference if you’re comparing it to WordPress-based tools like CartFlows.

Ease of Use vs. WordPress Dependency

One of ClickFunnels’ strongest selling points is its ease of use. Everything lives in one dashboard. No plugin conflicts, no theme issues, no backend troubleshooting.

CartFlows, while powerful, still depends on:

• Your hosting environment
• Compatible versions of WordPress, WooCommerce, and your page builder
• Additional plugins for automation or CRM support

ClickFunnels takes care of the tech stack. You just log in and build.

That said, if you’re already invested in WordPress, moving to ClickFunnels might feel like overkill—especially when it costs upwards of $1,500 a year.

When ClickFunnels Offers Better ROI Than CartFlows

There are certain business models where ClickFunnels shines, and they often come down to speed, simplicity, and scalability.

ClickFunnels is a better choice if:

• You’re a coach or course creator who needs funnels + membership delivery in one place
• You don’t want to manage plugins, hosting, or WordPress updates
• You rely heavily on webinars, lead magnets, or sales pages

If your funnel is your entire business model, ClickFunnels gives you the tools without the WordPress maintenance. The price may be high, but so is the potential ROI if you’re running high-volume traffic or paid ad campaigns.

CartFlows still wins on flexibility and price, but ClickFunnels wins for marketers who want a hosted, done-for-you ecosystem.

Top Alternative #3: ThriveCart – One-Time Payment Option

For anyone tired of monthly SaaS fees, ThriveCart is a refreshing alternative. It’s not tied to WordPress, doesn’t have recurring pricing, and comes packed with features aimed at digital product sellers, coaches, and course creators.

ThriveCart Lifetime Deal: What You Get for One Price

Unlike other platforms, ThriveCart offers a one-time lifetime deal, which includes:

• Unlimited carts and products
• One-click upsells and downsells
• Coupon codes and split testing
• Affiliate management
• Funnel builder
• Email platform integrations

The current lifetime deal (when available) is around $495–$690, depending on whether you want the Pro upgrade.

And once you pay, that’s it. No annual fees, no surprise charges—just lifetime access to all current and future features.

Built-In Affiliate Management vs. Add-Ons

One standout feature of ThriveCart is its affiliate tracking system, which is built into the core platform.

You can:

• Set commission tiers
• Track referrals and conversions
• Automatically pay affiliates through PayPal

CartFlows doesn’t offer this natively. You’d need third-party tools like AffiliateWP or external services to replicate this, and that’s more complexity (and cost).

For creators who rely on partnerships or affiliate marketing, this alone could justify the price of ThriveCart.

Use Cases Where ThriveCart Outperforms CartFlows

While CartFlows excels in WordPress-native ecommerce, ThriveCart is stronger in other areas—especially for selling digital products or managing affiliates.

ThriveCart is better if:

• You sell courses, eBooks, or coaching packages
• You don’t want the hassle of WordPress setup and hosting
• You value affiliate marketing and want to manage it in-house
• You prefer a pay-once model vs. annual renewals

You can embed ThriveCart checkouts on any website or link directly to them, making it flexible even without a full website build.

That said, if you sell physical products or need deep WooCommerce integration, CartFlows is still a better fit.

Top Alternative #4: SamCart – Optimized for Digital Sellers

SamCart has gained serious traction among creators selling digital products, courses, and memberships. If you’re comparing CartFlows pricing with what SamCart offers, the decision often comes down to simplicity versus flexibility.

SamCart Pricing Compared to CartFlows Pro

SamCart doesn’t run on WordPress. It’s a fully hosted checkout platform, which means no plugins, no updates, and no maintenance. But this convenience comes at a premium.

Here’s how their pricing compares to CartFlows Pro (based on current 2025 pricing):

• Launch Plan ($79/month): Basic checkout pages, coupons, and standard support
• Grow Plan ($159/month): Includes upsells, advanced analytics, and abandoned cart recovery
• Scale Plan ($319/month): Adds CRM integrations, subscriptions, affiliate center, and A/B testing

Now compare that to CartFlows Pro at around $239/year, and the difference is striking.

SamCart’s monthly cost adds up fast—over $1,900 per year on the Scale plan. But for sellers focused on speed and ease, it might be worth the price tag.

CartFlows gives you more flexibility if you’re already in the WordPress world. But SamCart is great if you want to avoid the tech altogether and just start selling.

Templates, Upsell Capabilities, and Course Hosting

One of SamCart’s standout strengths is its polished templates. They’re designed to look great out of the box and load quickly on mobile. You can get a product checkout page live in minutes without touching a page builder.

Key features include:

• One-click upsells and order bumps built into the funnel editor
• Drag-and-drop builder for checkout page customization
• Built-in course platform with video hosting, drip content, and gated lessons
• Pre-configured templates for digital products, memberships, and services

This is where SamCart really shines for creators who sell:

• Courses
• PDFs
• Memberships
• Webinars
• Coaching sessions

You won’t need a separate LMS or page builder—everything lives inside SamCart’s dashboard.

CartFlows, by contrast, relies on external tools for course hosting or LMS integrations (like LearnDash or TutorLMS). That’s more customizable, but also more moving parts.

Why SamCart Might Be Overkill for Simple Funnels

For all its strengths, SamCart isn’t always the most practical option—especially for basic sales funnels or small product catalogs.

Here’s where it might be too much:

• No blog or content platform: You still need a website for SEO, blogging, or lead gen.
• Limited design freedom: While templates look great, customization is locked into their system.
• Higher cost for full features: If you need A/B testing or affiliate tools, you’ll have to pay for the Scale plan.

CartFlows gives you more control, especially if you already have a WooCommerce store or WordPress site. You can customize everything, from the design to the backend workflows, and run the entire sales funnel without a monthly commitment.

So while SamCart is optimized for digital sellers who want to launch fast, it’s not always the best choice if you’re looking for deep customization or long-term affordability.

CartFlows vs. Competitors: Cost vs. Capability Showdown

At this point, we’ve looked at the most popular CartFlows alternatives. But let’s make things even clearer with a comparison that shows where each tool stands based on cost and features.

Side-by-Side Comparison Table: Price vs. Features

Here’s a quick overview to help you compare CartFlows pricing against its top rivals:

Each of these tools has strengths. Some win on pricing. Others on features. But what really matters is which tool fits your unique business needs.

Which Tool Offers Best Value for Which Type of User

Let me break it down by business type and what matters most:

• Best for WordPress Stores: CartFlows. If your store runs on WooCommerce, CartFlows blends in beautifully without breaking the bank.
• Best for Automations & CRM Integrations: WooFunnels. It’s powerful for marketers who want behavior-based flows inside WordPress.
• Best for Course Creators & Coaches: SamCart or ClickFunnels. Both provide fast funnels and built-in course features with zero setup hassle.
• Best One-Time Deal: ThriveCart. Great for digital sellers who want to invest once and forget about recurring payments.

Each platform offers value depending on your tech stack, budget, and growth goals.

When CartFlows Is the Smarter Choice—And When It’s Not

CartFlows makes a lot of sense when:

• You already use WordPress and WooCommerce
• You prefer to own your entire stack
• You want control over every page and plugin
• You’re budget-conscious and want predictable pricing

It’s not the right fit when:

• You want an all-in-one hosted solution without the need for WordPress
• You’re launching a course business and need built-in student management
• You don’t want to deal with plugins, hosting, or updates

CartFlows sits in that sweet spot where you get powerful tools without paying monthly SaaS fees. But it also assumes you’re comfortable in the WordPress ecosystem—or at least willing to learn it.

How to Choose the Right Funnel Builder for Your Budget

Choosing a funnel builder isn’t just about the cheapest option or the one with the most features. It’s about finding the right fit for your business goals, experience level, and long-term plans. Let’s break this down so you can make a decision that actually supports your growth.

Identify Your Funnel Goals and Business Model

Before you even look at prices, it helps to be clear on what you need your funnel to do. Different businesses have different funnel priorities—and your needs today might not be the same as six months from now.

Start by asking:

• Are you selling physical products or digital downloads?
• Do you need upsells and order bumps, or is a basic checkout enough?
• Will you be running paid ads, or is organic traffic your focus?
• Do you want to collect leads, host webinars, or sell courses?

Your answers will shape what kind of funnel builder is right for you. For example:

• If you run an ecommerce store with multiple products, a WooCommerce-based tool like CartFlows or WooFunnels might suit you best.
• If you sell digital products and want a done-for-you experience, SamCart or ThriveCart could be better.
• If you’re a coach or creator focused on lead generation and high-ticket sales, ClickFunnels might offer more value upfront.

Knowing your funnel’s purpose helps you avoid overspending on features you don’t need—or underinvesting in tools that could help you grow.

Match Must-Have Features with Budget Constraints

It’s tempting to chase feature-packed platforms, but let’s be honest: most small businesses don’t use half of what they’re paying for. A better approach is to list out your non-negotiables and map them to platforms that deliver those features at a price you can handle.

Here’s how to do that:

• Write down 3–5 must-have features (e.g., upsells, analytics, integrations, email automation).
• Decide on a monthly or annual budget you’re comfortable with.
• Narrow down your shortlist to tools that meet both criteria.

For instance:

• If your must-haves are upsells, one-click checkouts, and a WordPress-friendly setup, CartFlows Pro or WooFunnels are strong choices within a reasonable yearly budget.
• If you need built-in affiliate management and course hosting, ThriveCart (with its one-time fee) offers long-term value.
• If automation and CRM syncing are key, but you’re okay with a higher monthly spend, ClickFunnels or SamCart might give you the flexibility you’re after.

This matching process helps you make a more intentional choice—so you’re not paying for flashy features that don’t actually move the needle for your business.

Start Free, Scale Later: Tools That Grow With You

If you’re just starting out, it can feel risky to commit to expensive funnel platforms. The good news is, many tools—including CartFlows—offer a free or low-cost entry point, letting you build momentum before going all in.

Here’s a smart approach:

• Start with the free version of CartFlows or a trial version of any tool you’re considering.
• Build a basic funnel with real products or lead magnets.
• Measure results like conversion rate, average order value, and bounce rate.
• Once you hit limitations (like not being able to add upsells or test variations), upgrade based on real data—not guesswork.

Platforms like CartFlows, WooFunnels, and even SamCart offer ways to test things out without overcommitting upfront. This lets you scale when you’re ready, not just because a sales page promised big results.

Growing your funnel tool stack as your business evolves is a much healthier (and more sustainable) strategy than throwing a big budget at a shiny platform you don’t fully need.

Final Verdict: Is CartFlows Pricing Justified in 2025?

Now that we’ve looked at features, alternatives, and use cases, it’s time to answer the real question—does CartFlows offer good value for the money in 2025? And more importantly, who is it best suited for?

Who Should Use CartFlows Based on Pricing Logic

CartFlows is priced to serve a very specific group: WordPress users who want full control over their funnel, without paying monthly SaaS fees.

Here’s who benefits the most from using CartFlows:

• Ecommerce sellers already running WooCommerce stores
• Website owners who want to add high-converting checkout pages and upsells
• Agencies or freelancers building funnels for clients using WordPress
• Small business owners who want a one-time or predictable annual cost

At just $299/year or $999 for a lifetime license, CartFlows Pro offers serious value compared to competitors like ClickFunnels or SamCart, which charge hundreds per month.

CartFlows isn’t just affordable—it’s a flexible tool that scales with your business, letting you customize everything from funnel steps to checkout fields.

If you’re already comfortable inside WordPress, the learning curve is minimal. And because it’s built natively for WooCommerce, you’re not dealing with awkward integrations or platform workarounds.

Which Alternative Is Best for Different Scenarios

No single tool fits every business. Here’s a quick guide to help you match the right funnel builder with your use case:

• Choose WooFunnels if you need automation and CRM workflows inside WordPress.
• Go with ClickFunnels if you want an all-in-one platform with funnel templates, email automation, and course delivery.
• Try ThriveCart if you sell digital products and want to avoid ongoing subscription costs.
• Use SamCart if you want quick setup and built-in course hosting, and you don’t mind the monthly fees.

Each platform excels in different areas, and your ideal tool will depend on whether you care more about ownership, simplicity, automation, or cost savings.

CartFlows holds its ground well, especially for those who want maximum control and long-term value without recurring software bills.

Pro Tip: How to Test CartFlows Without Overcommitting

Still unsure whether CartFlows is the right move? You don’t have to jump in with both feet. There’s a way to test it risk-free and still learn a lot about how it fits your workflow.

Here’s what I suggest:

• Install the free version of CartFlows from the WordPress plugin directory.
• Set up a simple funnel using a WooCommerce product.
• Use one of the pre-designed templates and send some traffic (email, social, or paid).
• Measure your conversion rate and see how easy it is to optimize steps.

If you like the flow but need features like upsells, A/B testing, or advanced tracking, upgrading to Pro makes sense—and by then, you’ll know you’re investing in something that actually helps your business.

Testing first saves you money, time, and frustration—and CartFlows makes it easy to do that.